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Slick! I always claim that I will not fall for advertising tricks and gimmicks. My wife falls for the product placement constantly in stores and I try to stop her as she didn't need the items when we went into the store. I've also learned you have to pay attention to packaging as well because they will try to get you. I refuse to be had by their silly games.
That being said, I can pretty much guarantee that would trick me enough to order a pizza from somewhere. And all I'd be able to do would be laugh as soon as I found out I'd been had. Well played! LOL