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A road safety campaign in Russia has come up with an inventive way to force drivers to slow down - by using topless women to carry speed limit signs.
The scheme involves near naked women parading along the side of the road at accident blackspots.
A trial showed that the idea significantly slowed traffic near a pedestrian crossing in Severny village, in the central Nizhny Novgorod region.
It's not an "old" idea but it has been used for a while now in other countries.
I do not find anywhere in the article where Russia claimed they originated the idea.
All countries borrow ideas from each other, and see what works and what does not work.
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