One Image Takes Hillary’s New Logo and Adds a Slogan That She’s Definitely Not Going to Like (voters, campaign)
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It's bad when you release your logo and the crowd starts laughing at it. Some think it's a take-off on the Iceland Flag, but that's because they are not familiar with the Flag of Cuba.
Looks like a sign pointing the way to the Hospital to me. One thing is for sure - it's ripe for all kinds of little messages on that red arrow that points Right.
When it comes to political logos, good or bad doesn't matter. What matters is if the logo is memorable.
You folks are missing the point. Any logo's purpose is instant recognition. A successful logo implies much more than it ever states in words.
Think back; when was the first time any of you saw an abstract logo instead of a candidate's name in an attractive type face?
2008. The Obama campaign's sunrise O logo. In one symbol, that logo neatly summed up hope. There is nothing more hopeful than a sunrise rising above a tilled field. The mental connection to the man and his agenda was instant and powerful. No one needed to figure out how to mentally pronounce his unusual name.
The Republicans used the logo as a mocking device, and did all kinds of things with it, but they ended up copying it 2 years later in all manner of similar ways in elections local and statewide, all over the country. Why? Because making a mockery of it only increased its power.
And in the end, that power was enough to carry Obama through a second election where he didn't need the logo nearly as much. All the mockery only convinced the majority of voters that they were right the first time and voted for the guy with the ideas. So they voted for him again, because the other side still had no ideas of their own.
That's why Romney had a capital R developed for him. But as a logo, it carried no associative weight; it was just an R. McCain's people never understood any logo concept at all. What they offered was only another typical campaign name in a pretty script, something totally expected and totally ignored. That's the way all political signage was until 2008.
In comparison to Hillary's logo, take a look at Marco Rubio's. It's hard to read, the tiny outline of the U.S. looks like an afterthought (and a whale to a lot of folks), and then anyone who sees it has to read the line below it to have any context at all as to who Marco Rubio is and what he's up to. At a time when he really needs to be better known if he hopes to ever win.
The controversy over how bad it is is getting more attention than the man, and while that's good in the end for him, as it does elevate his name recognition, the kerfuffle won't last any longer than the discussion on Hillary's logo.
If you want to see a really bad logo, check out Ted Cruz'. It looks like a burning flag to most folks, but it also looks like the Aljazeera News network's logo and the Natural Gas Assn. logo. None imply good associations to an uncommitted voter. The best association is Cruz is a gas bag.
She doesn't need name recognition. Her logo strongly says one thing- "directions" it implies Hillary has plans to lead us, and knows the way. At a time when too many voters think Washington is adrift, and directionless, any direction is better than none at all. There is nothing fuzzy and feel-good in it. it conveys a strong sense of direction and purpose in all of it's hard lines and sharp points.
I saw it for the first time only last week, and already, it means Hillary to everyone who's seen it. That's the most important thing, and some really smart designers did very good job. Win or lose, everyone will remember it for years to come.
When it comes to political logos, good or bad doesn't matter. What matters is if the logo is memorable.
You folks are missing the point. Any logo's purpose is instant recognition. A successful logo implies much more than it ever states in words.
Think back; when was the first time any of you saw an abstract logo instead of a candidate's name in an attractive type face?
2008. The Obama campaign's sunrise O logo. In one symbol, that logo neatly summed up hope. There is nothing more hopeful than a sunrise rising above a tilled field. The mental connection to the man and his agenda was instant and powerful. No one needed to figure out how to mentally pronounce his unusual name.
The Republicans used the logo as a mocking device, and did all kinds of things with it, but they ended up copying it 2 years later in all manner of similar ways in elections local and statewide, all over the country. Why? Because making a mockery of it only increased its power.
And in the end, that power was enough to carry Obama through a second election where he didn't need the logo nearly as much. All the mockery only convinced the majority of voters that they were right the first time and voted for the guy with the ideas. So they voted for him again, because the other side still had no ideas of their own.
That's why Romney had a capital R developed for him. But as a logo, it carried no associative weight; it was just an R. McCain's people never understood any logo concept at all. What they offered was only another typical campaign name in a pretty script, something totally expected and totally ignored. That's the way all political signage was until 2008.
In comparison to Hillary's logo, take a look at Marco Rubio's. It's hard to read, the tiny outline of the U.S. looks like an afterthought (and a whale to a lot of folks), and then anyone who sees it has to read the line below it to have any context at all as to who Marco Rubio is and what he's up to. At a time when he really needs to be better known if he hopes to ever win.
The controversy over how bad it is is getting more attention than the man, and while that's good in the end for him, as it does elevate his name recognition, the kerfuffle won't last any longer than the discussion on Hillary's logo.
If you want to see a really bad logo, check out Ted Cruz'. It looks like a burning flag to most folks, but it also looks like the Aljazeera News network's logo and the Natural Gas Assn. logo. None imply good associations to an uncommitted voter. The best association is Cruz is a gas bag.
She doesn't need name recognition. Her logo strongly says one thing- "directions" it implies Hillary has plans to lead us, and knows the way. At a time when too many voters think Washington is adrift, and directionless, any direction is better than none at all. There is nothing fuzzy and feel-good in it. it conveys a strong sense of direction and purpose in all of it's hard lines and sharp points.
I saw it for the first time only last week, and already, it means Hillary to everyone who's seen it. That's the most important thing, and some really smart designers did very good job. Win or lose, everyone will remember it for years to come.
Low Information Voters: caring about the "power" of a logo and voting for a candidate based on it, versus the quality of the candidate.
Actually, the 3 year old that designed it didn't do a very good job. It's recognizable, but mocked by everyone, left and right. Not a good thing when you want to get elected.
Low Information Voters: caring about the "power" of a logo and voting for a candidate based on it, versus the quality of the candidate.
Actually, the 3 year old that designed it didn't do a very good job. It's recognizable, but mocked by everyone, left and right. Not a good thing when you want to get elected.
All the mockage didn't hurt Obama any. Twice.
It's a new day ringwise. Catch up or fall behind. Your choice.
Low info, high info, no info- a vote is a vote, and the winner won't care where the votes came from
A good logo is designed to catch all 3. You don't have to know what FedEx does to remember the truck.
Come back in 17 months and we'll discuss it some more. I promise not to gloat.
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I Like this one---I am #ready for Hillary---LOL
