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Personally, I don't see a problem with it. It's just like when you go into the store and see it on a dressform mannequin. Everything looks good on a dressform, so it gets people to try it on.
Only thing is, despite it being about the clothes (and not the model) it's very uncommon for a clothing manufacturer to display their wares on a variety of body types.
I'm not bothered by it, but if they're shooting models anyway for the faces, why not just use the whole model? And the body they chose is kind of strange looking, very rectangular.
Because they only shoot the face once, then they can use the same photo shoot for an infinite number of clothing.
The main criticism against these generic models is that they make expectations on female bodies too high.
But really, there is nothing very unnatural about their appearance. They look like any thin women I know.
Because they only shoot the face once, then they can use the same photo shoot for an infinite number of clothing.
The main criticism against these generic models is that they make expectations on female bodies too high.
But really, there is nothing very unnatural about their appearance. They look like any thin women I know.
Well I think my body is nicer than that, but it's entirely possible I'm delusional.
I don't know why they bother with the models at all, then. Just slap those things on a dress form and don't bother with the photoshop. I actually like that places like Anthropologie just display all their clothes on a dress form, but I also enjoy sites like Victoria's Secret that show women in different environments, making different moves.
they'll advertise anyway they want I guess....doesn't say much for the company though, if they gotta use phony bodies to display their wares when there're so many REAL beautiful women out there....probably saves them money though,,,computer images don't need a paycheck.
they'll advertise anyway they want I guess....doesn't say much for the company though, if they gotta use phony bodies to display their wares when there're so many REAL beautiful women out there....probably saves them money though,,,computer images don't need a paycheck.
They're still doing a professional photoshoot with hair and makeup artists for the face models. They're still paying a professional to photograph the mannequin. They're still paying for digital artists.
Where they save money is that they now have a swatch set on their photoshopping program for the mannequin for easy copy-paste. I would also assume that face models are less costly per hour than a full body model. They are also saving a few pennies here and there based on the fact that mannequins don't (normally) blink or move during pictures.
Though, I think they might need to get better photoshoppers. I've done better layering on MS Paint.
The main criticism against these generic models is that they make expectations on female bodies too high.
Do they think real models' bodies are easy to attain? If the industry does not want to raise too high expectation, they would not hire models whose bodies are sculpted in both the gyms and the surgeon's offices. If there were no high expectation, why the need to airbrushing away every imperfection, making every extra inch disappeared on the real models' bodies?
The way I see it, those digital models are more normal and easier on the eyes than the impossibly voluptuous, impossibly long legged, impossibly flat stomach, impossible toned but not at all muscular, impossibly perfect VS models.
Personally, I don't see a problem with it. It's just like when you go into the store and see it on a dressform mannequin. Everything looks good on a dressform, so it gets people to try it on.
I agree. H&M clothing all fits on the small side (good for a tiny person like me, not so much for my larger friends). If they choose to "thin out" the models to a certain "perfection" then that to me is really truth in advertising for their product.
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