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They make a lot of butt shaping products, been around a few years. I'm not interested, but it doesn't surprise me. No different than all the other body shaping/smoothing/perfecting undergarments out there.
Those were around when my mom was wearing girdles in the 50s and 60s. Nothing new. I believe they used to call them "derriere shapers" back then.
I don't need them, since my ancestors passed down the bubble butt, but I wouldn't begrudge anyone who wore one to make clothes look better. It's no different from a bra with padding.
How about this, do a quick Google search of the Macy's website for the product, take a look at it, then read the 40 plus reviews provided by those who purchased it. It does NOT make your butt look bigger. It provides a better shape, or ss one reviewer put it: "....gives you a little perky behind".
It simply provides the look that almost every women wants from working out and eating right - a rounder, perkier, more attractive butt. NOT a bigger butt!! Geez!!!
Product is aimed at those with flat, saggy, pillowy butts who dont want to workout for the highly desired perky, round, firm, fit butt look.
Why don't you try them out? Men with flat pancake butts are the worst!
Post-C-section, briefs were a Godsend. The only cut that didn't aggravate the healing incision.
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