ATLANTA — One machine can't fix all that's wrong with the soft drink industry. But Coca-Cola's Freestyle machine — which can dispense 146 different flavors — is giving Coke the one thing it needs most of all: buzz.
Freestyle is not a beverage formula, but a formula for survival in the $76 billion soft-drink industry awash in competition and growing consumer rejection.
Coke aims for cool with new 146-flavor dispenser