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Oftentimes, I see berry flavors described as "wild berry". The most notable example is Skittles. It's also commonly found on candy boxes in general.
But what's with the "wild" descriptor? I've eaten wild-growing berries from time to time, mulberries in particular, and they're good. But are actual wild berries used in the candy? (Extremely unlikely!) Are the candy flavors modeled after the taste of wild berries? (That's probable.) Or is the word "wild" simply a marketing ploy: either in the literal sense of the berries growing wild, or metaphorically implying strength and/or freedom, since candy marketing is often directed at children.
Knowledgeable minds, please share with inquiring minds.
The original name was "refined berry" but that was such a commercial disaster they decided to go in the opposite direction.
If you're talking about Skittles, the word "refined" was bound to fail. Kids don't care for refinement for the most part. Just look at most kids' foods! If you think about it, an average kid lives a hyper-controlled, hyper-scrutinized life. And that was true even when the wild berry Skittles was first released, let alone today. So the word "wild" on the candy package is supposed to represent the freedom kids long for. I think...
Maybe all this is a stretch, but marketing is a weird animal.
Last edited by MillennialUrbanist; 01-01-2021 at 09:36 PM..
Wild berries are un-trainable, out of control berries. They're easily recognizable in stores. They frequently fall on the floor. They refuse to comply with mask wearing, too.
I find "wild berries" to simply be a marketing term used to signify a particular type of mixed berry flavor. I guess it sounds better than "mixed berries".
Wild berries are un-trainable, out of control berries. They're easily recognizable in stores. They frequently fall on the floor. They refuse to comply with mask wearing, too.
That's FUNNY! I want to know what "red berries" might be referring to in cereals, too!
Wild berry is likely a term used when the lab created flavor concoction is reminiscent of the flavor of berries in general, but not identifiable as a specific type of berry.
That's FUNNY! I want to know what "red berries" might be referring to in cereals, too!
Maybe it's my literal thinking talking, but I'm sure it's any common berries that are red: strawberries, raspberries, Bing cherries, etc. No blackberries, blueberries, or Rainier cherries, obviously.
Quote:
Originally Posted by ABQConvict
Wild berry is likely a term used when the lab created flavor concoction is reminiscent of the flavor of berries in general, but not identifiable as a specific type of berry.
This sounds very plausible. Repped! I've seen "mixed berry" too, which is more accurate.
In other words, whatever is available when she decides to make it, in no particular proportions: strawberry, raspberry, blackberry ... yummy!
I ate the last of what she sent us as a Christmas gift this morning for breakfast.
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I've seen "mixed berry" too, which is more accurate.
