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I wonder if the Courier will also be heavily (or primarily???) used in commercial applications, while it appears the Santa Cruze is a passenger vehicle only with no commercial specs offered. (Think Honda Ridgeline.) It's also possible that the Santa Cruz is larger than the courier depending on whether or not it ends up on the Santa Fe platform or the Tucson.
The Ford dealers have been begging for a small commercial pickup that is the size of the Transit Connect. I think this Courier could be the answer to that. I would not be surprised if they sell more commercial Courier's than retail/passenger versions.
The Courier was a rough riding, slow utilitarian vehicle. I understand why Ford wouldn't want carry the name Courier forward. They would have the patent on many names not currently being in use that the vehicle can be named.
Location: East of Seattle since 1992, 615' Elevation, Zone 8b - originally from SF Bay Area
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Quote:
Originally Posted by Bamaman1
The Courier was a rough riding, slow utilitarian vehicle. I understand why Ford wouldn't want carry the name Courier forward. They would have the patent on many names not currently being in use that the vehicle can be named.
The Maverick was not exactly a performance car, even in the Grabber trim. My in-laws had a 1973, and that name doesn't motivate me to buy this new truck. I had a 1973 Courier, and that was even worse. We had a lot of fun times in it but as small as it was it still got mediocre gas mileage, and was really weak at only 74 horsepower. It had an electric fuel pump but carburetor, and if you went up a grade at altitude it might totally bog down. I would have suggested a whole new name or something that gives a little more positive historical association, like even Fairlane. My personal favorite name for it would be F-50.
It is a cool idea. Not a huge fan of the uni-body construction. Wonder why they didn’t resurrect the Ranchero name. There should be a market for a compact pickup. 20 years ago they were neglected and eventually dropped. With technology, a small engine or even and EV option should have plenty of giddy-up to move down the road.
It is a cool idea. Not a huge fan of the uni-body construction. Wonder why they didn’t resurrect the Ranchero name. There should be a market for a compact pickup. 20 years ago they were neglected and eventually dropped. With technology, a small engine or even and EV option should have plenty of giddy-up to move down the road.
It was never about whether or not there was a market for it, it was about whether you could make money on a compact truck or not. The prior gen Ranger was the single biggest money loser in the company previously, and once they changed the CAFE rules where you didn't need the Ranger to bring-up the "truck average" anymore it was SEE YA! I think the prior Ranger was killed about 5 seconds after the official CAFE announcement.
These days, they are giving it another run given they can share production, resources, etc, a little better and not build a truck where you have to sell 200K+ units or be royally screwed.
It is a cool idea. Not a huge fan of the uni-body construction. Wonder why they didn’t resurrect the Ranchero name. There should be a market for a compact pickup. 20 years ago they were neglected and eventually dropped. With technology, a small engine or even and EV option should have plenty of giddy-up to move down the road.
Consider the original source vehicle for the Ranchero. This model is suppose to be based upon the Ford Focus platform. That puts it in a smaller class vehicle than the Ranchero. It brings it more in line with the horse theme name like Mustang (speed and performance), Bronco (rugged and tough), and now Maverick(noun: maverick; plural noun: mavericks
1.
an unorthodox or independent-minded person.
"a maverick among Connecticut Republicans"
Similar:
individualist
nonconformist
free spirit
unorthodox person
unconventional person
original
trendsetter
bohemian
eccentric
outsider
rebel
dissenter
dissident
bad boy
Opposite:
conformist
2.
NORTH AMERICAN
an unbranded calf or yearling.). In this vehicle’s case the name matches. It is unorthodox and it is a new horse. Now whether or not it’s successful remains to be seen.
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