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I don't know where you live that Dillard's and Macy's aren't in affluent areas. Scottsdale Fashion Square is home to both Dillard's and Macy's. Biltmore Fashion Park is home to a Macy's, as well.
I think Dillard's and Macy's both have affordable, everyday clothes. Also, many old department stores were bought out by Macy's, so Macy's is now in many malls that it wasn't in 10 or 15 years ago.
I don't know where you live that Dillard's and Macy's aren't in affluent areas. Scottsdale Fashion Square is home to both Dillard's and Macy's. Biltmore Fashion Park is home to a Macy's, as well.
I think Dillard's and Macy's both have affordable, everyday clothes. Also, many old department stores were bought out by Macy's, so Macy's is now in many malls that it wasn't in 10 or 15 years ago.
Yeah, but I can argue that by saying some of the stores Macy's bought out were in affluent areas.
All the Macy's in California are in locations that have a decent size affluent population.
Santa Barbara, Monterey, Santa Monica, Beverly Hills, San Rafael, Corte Madera, etc...
Even in cities that aren't so affluent like Bakersfield, Encino, and Santa Maria they have Macy's because those cities have an upper class population in the area.
I think maybe Macy's USE to be in selected affluent areas, but these days it's about as affluent as Target for the most part.
They're all over the place, Rochester, MN, Boise, Kansas City, Cleveland, Oklahoma City, etc. etc. Not saying those placse aren't nice, but Macy's these days are a dime a dozen. In the meantime they've really killed off their popularity on a large scale by eating up many historical regional department stores and changing the name/feel to Macy's. They're still popular in NYC and other original areas, but at least in the Midwest they receive no love.
I thought the same with Dillards. I mean we had a big Dillard Department store in our suburban mall of Iowa City growing up.
I view Macy's move as similar to Abercrombie in the late 1990's. Abercrombie use to be mostly centered on select large urban areas. Because of that the name meant a little more, and it seemed a lot more popular across the country since it wasn't as easy to find. They they opened 500 stores across the land, and within 5 years it was just the same expensive clothes you could find at any suburban mall in almost any city.
Macy's bought at lot of regional department stores. Some of them were comparatively high-end, some of them were middle-market. The quality of Macy's stores varies widely from region to region, depending on the store it replaced. They're not popular so much as the only ones left standing.
In New York City, Macy's is considered rather low-end, but that's because we still have a lot of better department stores: Bergdorf Goodman, Saks, Barney's and Lord and Taylor. Macy's also owns Bloomingdale's which is their entry in the higher-end market.
I think their business strategy is to build a two-tier model: Macy's as the middle-market store and Bloomingdale's for the high-end.
Macys used to have a pretty uppity multi-level store in downtown Atlanta, which closed. At one time they were typically in "better" malls in the metro area, but can be pretty much found anywhere now. Back home in Charleston, WV they bought out Kaufman's and are in the mall there, and Charleston is not a high-priced town regarding retail (that being the only mall in the city).
I shop at Macys a lot. I love Macys. But I go to the flagship store in Herald Square. The selection is unmatched, and at "the world's largest store" I can almost always find exactly what I want. I buy almost all of my ties, sportcoats, shirts, cufflinks, polo shirts, etc. there. I can usually get these things on decent sales, and certainly cheaper than menswear from Barneys (how many men need a $1600 Prada overcoat?).
However, if you go to a Macys store at Random Centre Mall in Randomville USA, the Macys store usually doesn't look any bigger or better than a JC Penney.
After Macy's purchased G. Fox Department stores in Hartford G. Fox went under. Enough said...
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