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Advertising is designed to create a sense of familiarity and an emotional attachment to a product, among potential customers. If you turned-off the sound and a product banner was not shown, how accurately would you be able to identify the product being advertised?
Advertisers are all about selling products and not offending any potential group of customers. One can often tell more about the target audience than the product - or who the advertisers are concerned about offending, because of the politically correct mixture of actors.
Yes.
The answer to the OP question is: No.
Advertisers attempt to reach the widest possible portion of potential customers. If they want Chinese people to buy their customers, they put Chinese people in their ads. It's that simple.
They aren't operating under an artistic "inclusion" philosophy, they're operating on a financial "inclusion" philosophy...they want everyone's money. They want to look good to as many potential purchasers as possible.
If you think Burger King will sell ONE more burger because they put certain types of people in the poster, you don't like burgers. This has been going on for a long time. Nobody even sees them anymore.
Actually, yes, they will.
I was in the "burger market" when all the advertisers began integrating their ads in the late 60s and into the 70s.
I totally remember when there were no black people whatsoever, in television and magazine ads (except in the magazines published by blacks for blacks).
As the first companies first started including blacks in their ads, we did, very much notice who they were and started slanting our patronage toward them.
That is why McDonald's has a larger footprint among black burger-buyers than Burger King and why KFC--even with its "Kentucky Confederate colonel" origins-- has a larger footprint among black fried chicken-buyers than Chick-Fil-A.
Last edited by Ralph_Kirk; 06-24-2017 at 12:39 PM..
Depicting a racially or religiously diverse friend group or an interracial couple in a commercial is one thing, parading the same to attach a sense of virtue to the company is altogether another.
When a company realizes that "virtue purchasing" ("green patronage") is a factor in their audience, then certainly they will attempt to portray themselves as suitably virtuous. That's still just advertising responding to customer preferences...as advertising has always done. Nothing new here.
I was in the "burger market" when all the advertisers began integrating their ads in the late 60s and into the 70s.
I totally remember when there were no black people whatsoever, in television and magazine ads (except in the magazines published by blacks for blacks).
As the first companies first started including blacks in their ads, we did, very much notice who they were and started slanting our patronage toward them.
That is why McDonald's has a larger footprint among black burger-buyers than Burger King and why KFC--even with its "Kentucky Confederate colonel" origins-- has a larger footprint among black fried chicken-buyers than Chick-Fil-A.
Exactly! And now some companies want to tap into the LGBTQ market. Companies who have taken strong anti-gay stances like Chick-Fil-A have lost that market and exchanged it for religious conservatives... Other companies don't want that religious market and see potential with homosexuals. It's just good business and no one needs to get their panties in a twist.
This ad was pulled after a successful campaign, because it was deemed to be insensitive. It was protested by whiney snots, Anglo and Mexican, so it became radioactive to Taco Bell.
This was probably their most famous & productive commercial, but today it would be Politically Incorrect. Advertising and everything else, is being made into a stupid blob, because of PC.
This ad was pulled after a successful campaign, because it was deemed to be insensitive. It was protested by whiney snots, Anglo and Mexican, so it became radioactive to Taco Bell.
This was probably Taco Bell's most famous commercial, and today it would be Politically Incorrect. Advertising and everything else, is being made into a stupid blob, because of PC.
Rather, because of wanting to appeal to the greatest number of potential customers.
If they were that PC just for the sake of being PC, they wouldn't market pseudo Tex Mex food, they'd hire real Mexicans and serve real Mexican food.
Rather, because of wanting to appeal to the greatest number of potential customers.
If they were that PC just for the sake of being PC, they wouldn't market pseudo Tex Mex food, they'd hire real Mexicans and serve real Mexican food.
That pseudo-Mexican food, has a market share that few others can touch. American do not tend, to want their mouths on fire, which is why the hot sauce, is pretty tame in TB.
Why would they hire real Mexicans?They don't need them, the business model is making billions of dollars per year. What restaurant chain in Mexico is making billions?
And, yes the chihuahua ad was pulled, because it was anti-PC. I will stand by that.
That pseudo-Mexican food, has a market share that few others can touch. American do not tend, to want their mouths on fire, which is why the hot sauce, is pretty tame in TB.
Most Mexican food is less spicy than Tex-Mex. Very spicy food is most common in northern Mexico and the adjacent border states of the US.
That pseudo-Mexican food, has a market share that few others can touch. American do not tend, to want their mouths on fire, which is why the hot sauce, is pretty tame in TB.
Why would they hire real Mexicans?They don't need them, the business model is making billions of dollars per year. What restaurant chain in Mexico is making billions?
And, yes the chihuahua ad was pulled, because it was anti-PC. I will stand by that.
Well, you don't actually get what "PC" is, as opposed to marketing to customers, or you'd understand why a truly PC company would not market a non-PC product in the first place.
I sometimes wish those people who bring it up repeatedly -- and it seems to pop up multiple times weekly (and sometimes even multiple times daily) would just say, "I hate Blacks" and be done with it.
Didn't take you long to wave the race card. The only reason people bring up those stats is because people like you accuse police of racism because most of their encounters are with blacks. What else do you expect? It's the same mantra that the rich get all the tax cuts.
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Yo Quiero Taco Bell?
