BB&T to buy SunTrust; move HQ to Charlotte

[UnderTheLiveOaks]

Originally Posted by CLT4

How are any of these any different:

Accenture
Xerox
Kodak
Wachovia
Pantone
Truist
Sony
Google
Ikea
Verizon
Nokia

^ None of these words really mean anything to people but after enough advertising, marketing, and delivering quality products we all think "Kodak" or "Verizon" is a word and have associations with these made up terms towards the brand.

Well, those examples aren't all the same. Nokia and Wachovia are the names of places important to the brands, and IKEA is an acronym. Google is just a misspelled form of googol (one followed by 100 zeroes) which was chosen specifically to indicate the nearly-limitless potential of a web search (or something like that).

Some of them are combinations of words--"Accent on the Future," "Veritas+Horizon," "sonus+sonny(weirdly)."

Some are straight-up made-up words, as far as I know. "Kodak," for instance. Maybe "Pantone" too. "Xerox" is interesting because it's based on the term "xerography," from the greek for "dry writing," but that word was also made up by the folks at Xerox. But at least they built a foundation for their corporate name.

I'm not exactly sure which thing "Truist" is going for. Is it "trust" with an i thrown in? Is it short for "altruist"? Is it supposed to suggest that they are the "truest," the "most true"?

There are lots of company names that are far more ridiculous. I used to work in tech, and you did that industry a favor by picking examples like Google and Accenture. Some of them are awful. There's even a website where you can buy company names and logos if you're looking to rebrand. "Digitegrity." "Sysqo." "Simplatec." "Tronomy." woof. https://novanym.com/collections/soft...business-names

Truist isn't the worst name I ever heard, but it's not very satisfying or meaningful. I cringe when I say it.

[Edward Teach]

Originally Posted by CLT4

How are any of these any different:

Accenture
Xerox
Kodak
Wachovia
Pantone
Truist
Sony
Google
Ikea
Verizon
Nokia

^ None of these words really mean anything to people but after enough advertising, marketing, and delivering quality products we all think "Kodak" or "Verizon" is a word and have associations with these made up terms towards the brand.

I don't like some of those names too. Whats your point?

[Mutiny77]

Originally Posted by Edward Teach

I don't like some of those names too. Whats your point?

But you probably don't have a visceral reaction to them or even think much about them at all since they've been around for a while. I think that's his point: folks will eventually get used to the name.

[YinXyang]

So then the Mortgage HQ here will officialy be called Truist Mortgage?

I'm confused.

[Edward Teach]

Originally Posted by Mutiny77

But you probably don't have a visceral reaction to them or even think much about them at all since they've been around for a while. I think that's his point: folks will eventually get used to the name.

I never said people wouldn't get used to the name, I just said I don't like it.

[Edward Teach]

Originally Posted by GSOCitizen

So then the Mortgage HQ here will officialy be called Truist Mortgage?

I'm confused.

What else would it be called?

[gsoboi78]

And the drama begins..... Truliant Federal Credit Union is suing Truist because Truliant has a number of trademarks with the prefix TRU. Truliant is mainly in Winston-Salem but has branches in Greensboro and High Point. Interesting because I bank at both Truliant and BB&T.

https://www.wxii12.com/article/truli..._3k4ATku5bYQVc

[YinXyang]

Originally Posted by gsoboi78

And the drama begins..... Truliant Federal Credit Union is suing Truist because Truliant has a number of trademarks with the prefix TRU. Truliant is mainly in Winston-Salem but has branches in Greensboro and High Point. Interesting because I bank at both Truliant and BB&T.

https://www.wxii12.com/article/truli..._3k4ATku5bYQVc

you should have seen this coming with a name like truist..