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The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
It sounds to me like the boycott against french fries, after they refused to go along with the stupid ideas of Bush
Then Nicholas Sarkozy (the son of a legal Hungarian immigrant) was elected president of France-------and, America's opinion of that country has gone up because Sarko takes no crap from multiculturalists
Then Nicholas Sarkozy (the son of a legal Hungarian immigrant) was elected president of France-------and, America's opinion of that country has gone up because Sarko takes no crap from multiculturalists
A little piece of trivia here: about 1 Frenchman in 10 is originally from Spain-----many of their recent ancestors fled the latter country after the Spanish Civil War in the 1930's.
I believe the top cop in France, Emile Perez, was one such individual.
A little piece of trivia here: about 1 Frenchman in 10 is originally from Spain-----many of their recent ancestors fled the latter country after the Spanish Civil War in the 1930's.
I believe the top cop in France, Emile Perez, was one such individual.
I think comments like this are silly and counter-productive.
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