Citi Bike to bring more than 50 new docking stations to Astoria

[Llol45519]

Originally Posted by blahblahyoutoo

i never understood how this type of marketing works. seeing a rack of citi bikes does not make me want to bank with citi.

The same way spending a gazillion dollars for a 30second superbowl commercial does. Name recognition and nothing else.

[Cida]

Originally Posted by SeventhFloor

Citibike does have a dock outside the Citibank building in Queens:

https://goo.gl/maps/3PXbgTQpegVsb7nF8

On the public street or sidewalk, or actually ON Citibank property.

Anyway, so far in Manhattan, I've never seen them anywhere in the vicinity of the actual bank.

[GoHuskies]

For Pete's sake:

Citi Bike is wholly private and is not funded by any subsidies from the city. Citigroup spent US$41 million to be its lead sponsor for six years, and in return was allowed to put its name on the bikes; in 2014, Citigroup injected an additional US$70.5 million and extended its sponsorship through 2024.

This is NOT a Citibank owned bike service. Citi is simply a big stakeholder and that money dump involved the right to plaster Citi all over the bikes.