News, Pittsburgh Will Pay You $100,000 If You'll Just Please Move There.

[gg]

Originally Posted by ferrarisnowday

The contest itself isn't very negative, it's just the way the OP's article portrayed it.

That would be the normal spin the media would play on about anything, except super sensitive subjects like cancer or heart attacks. What would anyone expect?

[slamont61]

Originally Posted by ferrarisnowday

The contest itself isn't very negative, it's just the way the OP's article portrayed it.

OP didn't spin it that way, the original article did.

Something like this may be the only way I'd ever get the oportunity to move back. That's not a whole lot of cash though, just enough to make you think about it.

[BrianTH]

Originally Posted by slamont61

That's not a whole lot of cash though, just enough to make you think about it.

In fact that was likely by design--the goal probably was not so much to get the winner specifically to move, as to get a decent number of people in the target audience to think about it. Which is a pretty standard marketing gimmick.

[Blackbeauty212]

Experienced Dreamers on CNN Newsroom - YouTube

[Caladium]

The CNN clips illustrates the point of the contest: it creates free advertising on news stations. That was essentially a 2-minute advertisement for why Pittsburgh is great and people should move there. It probably played on the newsreel throughout the day. Buying that much advertising on CNN would probably cost more than that, so smart move, City of Pittsburgh.

[BrianTH]

Yep--assuming it was a marketing gimmick, it seems to have worked quite well.