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Advertising directed at children is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.
Over the past two decades, the degree to which marketers have scaled up efforts to reach children is staggering. In 1983, they spent $100 million on television advertising to kids. Today, they pour roughly 150 times that amount into a variety of mediums that seek to infiltrate every corner of children’s worlds.
According to a leading expert on branding, 80 percent of all global brands now deploy a “tween strategy.” Kids & Commercialism |
Sounds like adults need to explain to children what the purpose of advertizing is. You aren't forced to watch or purchase.
A task force of the American Psychological Association (APA) has recommended restrictions on advertising that targets children under the age of eight, based on research showing that children under this age are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased. Kids & Commercialism |
The common theme is that companies will advertise relentlessly to our children risking their health to make a profit.
Well then now. I guess it will be your responsibility as a parent to make sure they don't fall for the lure. In the same way that the majority of our parents did for us when all those commercials were legal and many existed. It was a big, bad world back then too. But that generation of parents (and the ones before them, etc.) took their job of parenting pretty seriously and did not even think to rely on the government to shield us. Real life is not the safe haven you've created at home. It can be harsh. It really is not a bad idea for kids to see some of those realities. It opens up lines of discussion between you and them where you can acknowlege the issue and provide the correct guidance.
Looks like this little girl runs the house if mommy can't control a kid.
Probably closer to the truth is mommy is looking for a free ride by filing a law suit against a CO that will more than likely offer her a settlement and the little girl will get her happy freaking meal anyway.
Old hubby needs to put this nag to work if the only thing she has time to do is think of ways others owe her.
Typical citizen of another nanny state!
No, she picked one of the wrong companies to do this with. McDonald's is famous for defending itself in lawsuits, no matter how small. They're like Coca-Cola. They defend EVERYTHING, even if it's only 20 dollars. SHe's gonna get smacked down.
Well then now. I guess it will be your responsibility as a parent to make sure they don't fall for the lure. In the same way that the majority of our parents did for us when all those commercials were legal and many existed. It was a big, bad world back then too. But that generation of parents (and the ones before them, etc.) took their job of parenting pretty seriously and did not even think to rely on the government to shield us. Real life is not the safe haven you've created at home. It can be harsh. It really is not a bad idea for kids to see some of those realities. It opens up lines of discussion between you and them where you can acknowlege the issue and provide the correct guidance.
Advertising affects behavior. A good example is the decrease in smoking rates since this advertisement has been banned. Fewer of our youth are getting sucked into the persuasion of smoking due to commercials/billboards.
Advertising affects behavior. A good example is the decrease in smoking rates since this advertisement has been banned. Fewer of our youth are getting sucked into the persuasion of smoking due to commercials/billboards.
Or it could be because the automated dispensers are gone, which removes their primary avenue for purchasing cigarettes, and the fact that a pack now costs about 10 dollars in some places, thus making them prohibitively expensive. When I was a kid, all you had to do was walk into the buffer zone of a bar and there would be a cig machine. 2.50 in quarters later and you had a pack of smokes. We couldn't get them from the Quik-E-Mart, because they wouldn't sell em to us.
But no, I'm sure it's the removal of the camel. Riiiiiight.
A task force of the American Psychological Association (APA) has recommended restrictions on advertising that targets children under the age of eight, based on research showing that children under this age are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased. Kids & Commercialism |
It would appear to me that a Panel should be formed to state that "various parents are unable to critically comprehend the word no to their snowflakes and unaware that the art of good advertising is to make someone want something that they didn't previously know they needed". The study would then reveal that parents control the pursestrings and thus have ultimate power and control of the situation - IF - and I do mean IF they know how to properly parent.
This is just plain silly. If you don't want your child to have a Happy Meal....DON'T BUY IT FOR THEM.
If you are such a poor parent that you need a law to give directions to your child then you probably shouldn't have a child.
Or it could be because the automated dispensers are gone, which removes their primary avenue for purchasing cigarettes, and the fact that a pack now costs about 10 dollars in some places, thus making them prohibitively expensive. When I was a kid, all you had to do was walk into the buffer zone of a bar and there would be a cig machine. 2.50 in quarters later and you had a pack of smokes. We couldn't get them from the Quik-E-Mart, because they wouldn't sell em to us.
But no, I'm sure it's the removal of the camel. Riiiiiight.
So government regulation does trump parental influence.
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