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The beer, which has a slight honey flavour, will initially be marketed to homosexual consumers in Mexico, Colombia and Japan.
The Minerva brewery said that the "Artisan Honey-Ales" would appeal to a section of the beer-drinking public that had so far been snubbed by larger brewers.
ok... I seriously doubt a beer is gay but rather the target market is. That's how Couvosier got on the radar.. They advertised in the Advocate and their sales went stellar.
The gay population drinks a great deal so it should be a money maker for them... I'm surprised no one has tried it yet. They also smoke 5% more than the population so are "gay" cigarettes next? ... in case any advertisers hop on that idea... don't go for the British term for a cigarette... it would be deemed offensive (***)
YEAH!!!! Now homosexuals have their own brand of beer to cry into. Many on this board will be buying it by the butt load. LMAO
Hell maybe this is the move that could have saved Buttwiper, I mean Budweiser. Sorry MOgal I know how sensitive this might be for you being from well MO and all.
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Oops! Did I say something not politically correct? Oh my!
