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Now for something that will surprise not one bit of the mass of mainstream media critics out there. A study by the Pew Research Center’s Project for Excellence in Journalism has found that President Obama enjoyed a “surge” in positive coverage over the last week of his campaign against Mitt Romney.
From the study:
During this final week, from October 29 to November 5, positive stories about Obama (29%) outnumbered negative ones (19%) by 10 points. A week earlier, negative coverage of Obama had exceeded positive by 13 points. The final week of the campaign marked only the second time in which positive stories about Obama outnumbered negative dating back to late August.
So how did Romney fare during this period? Negative stories drubbed positive ones, according to the researchers, by a margin of 33 percent to 16 percent.
Not only did Obama edge Romney on the positive-negative front, he was also beating him on volume, kind of like a Multimedia Costco. During that final week, the president talled an 80 percent mark of news articles in which he had a “significant presence,” according to the study; Romney reached that level in just 62 percent
So what? Doesn't mean a thing. That's like saying, "During the World Series, media increased positive stories about the Giants, while the Tigers received negative stories."
Of course he got a bump that last week. Sandy was a huge help to Obama. It changed the course of every discussion. There is no conspiracy theory here or wrongdoing on the part of the MSM. In covering Sandy, Obama too received coverage. It just happened to be positive.
Like SunValleyRoadKing, I fail to see the significance.
The conventional wisdom outside the Fox et al. echo chamber was that the Obama campaign was doing better, the election outcome is evidence of this, so - would you expect the candidates to be covered at exact 50-50 and if so, why?
It's because Obama was doing positive things while Romney kept on with his negative stuff. Even the things Romney and Ryan tried to do to look good (buy food for Sandy victims when Red Cross said that created problems, Ryan washing dishes at the soup kitchen) backfired on them and made them look like dweebs.
But in the days before elections, I read endless posts about how Obama is toast!
To be fair, republicans didn't have a strong candidate. However, situation in 2016 may be different: Paul Ryan, or the current NJ Governor, or other new players may be better candidates.
Most of the positive coverage was for Obama's handling of Hurricane Sandy ( thanks Gov Christie! ), and for the president's strong showing in debates 2 and 3.
At the same time, Romney had a lackluster last two weeks. He failed to capitalize on his strong debate performance in D 1, then topped out 2-5 points behind Obama in the polls.
This election had a lot of moving parts, but it was basically decided in Jan '09, when Obama violated his own economists advice, and bailed out the auto industry. Ohio never forgot.
And, lo and behold, the scientific analysis of voters proved accurate (Oh btw... science? The GOP should try it sometime!
What are you suggesting, anyway? That Rommey supporters were fickle (or dumb) enough to let the MSM decide their vote at the last minute of a three year campaign???
But in the days before elections, I read endless posts about how Obama is toast!
To be fair, republicans didn't have a strong candidate. However, situation in 2016 may be different: Paul Ryan, or the current NJ Governor, or other new players may be better candidates.
Obama was toast but the MSM came to save his bacon. What did Obama really do during Sandy? Folks are still without power living in 3rd world conditions. The media just glossed over the grimy details and that fat sloppy governor gave them cover.
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