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The only thing I can say mildly in his favor is he did not so much dislike blacks, according to his comments, as dislike his girlfriend being with blacks due to the "culture". Of course he also said he did not wish to change the culture.
Since African-American is supposed to designate black people in America who are the descendants of slaves, does that mean that Mr. Sterling (a Democrat) wouldn't have a problem with a Nigerian-American or a Jamaican?
Pro sports in general is an alternate form of the Jerry Springer show, a modern version of the carnival. The NBA under Stern was designed to emphasize glitz & glamour, in order to appeal to the very people like Sterling's floozy girlfriend. I read that the same kind of scenes happened at Laker games with late owner Jerry Buss. Buss and his friends, all guys in their 70's and 80's would be at the home games, all w/ 20-something hotties on their arms.
Until around the 1990's, the NBA was geared towards the serious basketball fan.
He's not going to be "pushed" anywhere. He may decide to sell for a substantial premium.
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