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The public opinion shift they are driving has a wide range of economic impacts, such as the war for talent and the ability of cities and states to attract corporate investment. Tourism — including conventions and major sporting events — is a specific concern. In a 2016 poll, nearly 50% of American meeting planners said they would avoid planning events in states that pass anti-LGBTQ legislation. And the net approval of same-sex relationships is emerging as a predictor of competitiveness and innovation in cities.
Another factor is gay affluence. The gays I know tend to be educated and have more money. They spend it on nicer homes, nicer cars, travel and lifestyles in general. Maybe because they have fewer or no children they have a lot more money to spend but as a demographic, they tend toward urbanized affluent lifestyles.
Another possible factor is by not showing potential support of LGBT rights, they could potentially have the "-phobe" card used on them and civil right suits, depending on the situation(s).
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