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Change is coming again. As RE/MAX celebrates its 38th anniversary, another revolution similar to what RE/MAX brought to the industry is coming.
Prior to Dave Liniger's revolutionary vision, real estate brokers typically shared commissions on a 50/50 basis. The broker paid for everything from all advertising to MLS fees. Liniger and company presented the idea that agents earn 100% of their commissions after paying brokers for management services, office space, institutional advertising, and other tools and office services. This caused RE/MAX to often be condemned as "Fee-Max" by those who didn't understand or wanted to continue marketing the old real estate model.
Today, another revolution is pending. If you are being "recruited," just be careful, in choosing the model that best serves you. One does not need to graduate from the Harvard School of Business to know that there is no truly "free" lunch. No matter which model a brokerage/franchise chooses to operate from, there is a cost of business which even independent/solo brokers must pay from the revenues earned from services rendered.
It's the value proposition. Just like some buyers want master bedrooms on the first floor, while others want a more spacious first floor family room, agents must choose which model serves their needs best. Very few brokers/franchises understand or care to recruit new agents based on how well the recruit will fit into their firm's business model.
Condemnation of RE/MAX or Keller Williams or Century 21/Coldwell Banker, etc without understanding and appreciation of what needs each model meets is nothing more than political correctness/incorrectness.
I have spoken with and observed agents who will thrive under the old model, while others are stymied by the bureaucratic policies necessary in that model. I encourage all agents to understand their needs, and how they fit into each model.
Change is coming again. As RE/MAX celebrates its 38th anniversary, another revolution similar to what RE/MAX brought to the industry is coming.
Prior to Dave Liniger's revolutionary vision, real estate brokers typically shared commissions on a 50/50 basis. The broker paid for everything from all advertising to MLS fees. Liniger and company presented the idea that agents earn 100% of their commissions after paying brokers for management services, office space, institutional advertising, and other tools and office services. This caused RE/MAX to often be condemned as "Fee-Max" by those who didn't understand or wanted to continue marketing the old real estate model.
Today, another revolution is pending. If you are being "recruited," just be careful, in choosing the model that best serves you. One does not need to graduate from the Harvard School of Business to know that there is no truly "free" lunch. No matter which model a brokerage/franchise chooses to operate from, there is a cost of business which even independent/solo brokers must pay from the revenues earned from services rendered.
It's the value proposition. Just like some buyers want master bedrooms on the first floor, while others want a more spacious first floor family room, agents must choose which model serves their needs best. Very few brokers/franchises understand or care to recruit new agents based on how well the recruit will fit into their firm's business model.
Condemnation of RE/MAX or Keller Williams or Century 21/Coldwell Banker, etc without understanding and appreciation of what needs each model meets is nothing more than political correctness/incorrectness.
I have spoken with and observed agents who will thrive under the old model, while others are stymied by the bureaucratic policies necessary in that model. I encourage all agents to understand their needs, and how they fit into each model.
Excellently stated. The best model is the one that works best for the individual.
Excellently stated. The best model is the one that works best for the individual.
I have always felt that way. What angers me is when facts are forgotten when recruiting occurs.
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