Fact V Check Coldwell Banker versus Keller Williams (foreclosure, accepting, construction)
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Brandon, I did too, but according to the 2013 NAR Member profile, they say 12. I'll accept that, but doubt it.
That may be all the NAR members which I would think would be more full time professionals.
Throw in the non NAR Members and you could dilute the figures quickly.
I'm doing currently 2 transactions with agents that have done no more than 4 sales in 5 years.
One is a retired pilot, financial planner who had his last sale in 2009.
Average sale around here is typically around $300,000.
I tend to be in that range, but from $125,000 to $600,000+.
20 x $300,000 won't be Beverly Hills money, but it would sure get me through the line at Golden Corral and put gas in the car.
So you are saying that you have about 6,000,000 in total volume? Not certain, what this means to you but one of our agents doing about $6 mil would have a $164k take home. Not a bad turn in my opinion. So, yes, you are correct, you aren't burning any $1,000 bills, but a comfortable lifestyle.
We work with a particular broker not only because of his encyclopedic knowledge of our area and his proven ethics, but also because he found us a lot to build on in a neighborhood that we had little hope of otherwise entering. When several other agents dismissed our dream of living here, he searched, turned over rocks, and got us an amazing piece of property that we could afford. As a result of that experience, we have referred several other clients to him. (including our daughter & son in law)
Every agent claims they offer great service, etc., but our agent really proved it.
Several weeks after the REAL Trends Top 500 was announced on May 1, Keller Williams issued a press release announcing their top brokerages “sold more real estate than any other franchise's brokerages last year” and their corporate blog post was titled “REAL Trends 500 Ranks Keller Williams Realty #1”
There they go again!
Once again, a competitor has not done its homework and failed to take into account that the largest Coldwell Banker® affiliate, NRT LLC, ($129B in sales volume and 289,614 transaction sides, with 712 offices and 41,300 agents) which primarily does business as Coldwell Banker Residential Brokerage, consolidates all of its information into one REAL Trends entry.
Keller Williams also shared a flyer suggesting they “dominate” in other categories too by breaking out the Top 500 into Top 50 subsets. REAL Trends ranks 500 firms, not the top 50. Once again they conveniently failed to include NRT in their brand analysis.
This is simply a misguided attempt to manipulate data while ignoring the largest franchisee in the Coldwell Banker system, and the statistics that really matter. So let’s set the record straight:
Including NRT’s Coldwell Banker operations, the Coldwell Banker network generated 23% of the REAL Trends Top 500 dollar volume to beat our nearest brand competitor by 130%.
Our combined transaction sides were 21% of the activity, affording us a 63% advantage over the next brand competitor.
And if you want to break out the Top 50 in those categories, it’s not even close. The Coldwell Banker brand dominates in sides and volume by an even greater margin.
The REAL Trends 500 also shows that Keller Williams, on average, has 139 agents per office in the top 500, far above the RealTrends 500 and Coldwell Banker averages of 46 agents per office. We would expect that their claims on office production would be positive given this fact. And they are. We don’t believe, however, that more agents per office equates to success.
We believe success is our average sale price in the REAL Trends 500 of $301,060, which is $87,523 higher than Keller Williams’. We believe our $140 billion in sales volume for the REAL Trends 500 is success versus Keller Williams’ $60.9 billion in sales volume. And we believe our 465,502 transaction sides represented by our Coldwell Banker firms on the list is success versus Keller Williams’ 285,521.
The franchise is irrelevant. The individual agent is all that matters. There are awful Coldwell agents, just awful. There are terrible Keller Williams agents, just terrible. And there are good agents from either one. As a consumer, the goal is to pick the best agent, as the agency is irrelevant to the experience you will have. The day to day work of bringing buyers and sellers together, and marketing and exposing real property for sale, is done by individuals who are independent contractors, not companies. So Keller vs Coldwell vs Weichert vs Century? Doesn't matter. The advertising claims are garbage. Actually worse than garbage, because garbage has some recycling value. Buyers and sellers need to pick the correct agent, not the correct agency.
Brandon, I did too, but according to the 2013 NAR Member profile, they say 12. I'll accept that, but doubt it.
I just pulled the June 11, 2013 NAR Annual Report (to Membership). The report shows that there are 1,000,000 active REALTOR members who sold 4.66 million homes or in Realtor speak 9.32 transactions as each sale has two sides (listing and selling) with each side being counted as a transaction. I don't know how to reconcile the difference in what the 2013 Member Profile reports and the NAR 2013 Annual Report.
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LOL