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I still have the ~$30 Timex Indiglo I bought more than 20 years ago at Wal Mart. The plating is badly pitted but it still soldiers on. I change the battery myself because it's not even worth paying a jewelry store to do.
Actually, I have had better reliability with super-cheap crummy watches than Seiko. I hate to admit it because I want to love the Seiko watches, but the actual experience says differently.
I own four watches, two of which are high end, one of which is too hopelessly designer for me to wear often... and a slim titanium Skagen that looks fantastic, weighs nothing, is nearly bulletproof, is comfortable in hot weather (I bought it as a vacation watch) and set me back $100. I've had it for over ten years now and had the battery replaced once.
When I've needed "cheap" watches for some of my labor ready crew to have a watch so they can meet up at an appointed time, I head to my local pawn shops.
For the most part, any of the "cheap" mass market brands of battery powered watches are pretty much identical movements. They all seem to give about the same amount of service.
So take your pick of whatever catches your fancy for style/band/face.
Now and then you may find a decent quality mechanical inexpensive watch of yesteryear that's out of fashion and not a collectable … like an old Benrus that I bought for a $35. The story was that it was part of a discarded/unused estate collection of over 100 watches the pawn shop bought as part of clearing out a retirement townhome estate. It's lasted 15 years and still keeps very good time.
Timex. I particularly like the kind where you can push the button and it will light up and tell you the time in the dark.
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