Whats the word for 'an example using personal experience'? (examples)

[SquareWheel]

For instance, I was reading a book on influence and the brain.
But, as opposed to using science and statistics, it used a lot of examples that started like this:
I knew a woman named Mary. now, mary was 25 and had 4 kids bla bla bla" to prove the point.

What's that word?

Anyone know?
Thanks!

[PennyLane2]

anecdote?

[Sonic_Spork]

I'm thinking either an anecdote or possibly even a testimonial?

[AnotherTouchOfWhimsy]

It's a personal anecdote.

[oregonwoodsmoke]

Anecdote if it is true and possibly a parable if it is made up to make a point.