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when i got my new Toyota Yaris, I had spent some time reading various online road tests of the car. Two articles described the interior as "more Scion than Toyota"
I know Scions are a subsidiary of Toyota and the Scion XD was recommended to me (but I didn't care for the styling when I saw it in the showroom). another sporty Scion was showed to me but I didn't want to spend the extra $$
what do they mean by "more Scion than Toyota"? tho I have not seen many Scions, i am now wondering if the outside is is "more Scion" too. especially from the back.
I assume that tho Scions are basically Toyotas, their styling is more progressive and radical than Toyota
Yes, Scions were marketed towards a younger demographics so their exterior/interior designs are less conservative/stodgy than regular Toyotas.
+1
Most Scions are bought by younger folks, who appreciate a somewhat more stylish interior. However, since those younger folks also tend to play their audio very loudly (and may already have suffered some hearing loss), there is less sound-deadening insulation in Scions and in the Yaris, as compared to larger Toyotas. Toyota is able to save a few bucks per car by eliminating much of the sound-deadening insulation.
So, the core demographic for these cars will notice and appreciate the styling, while never being aware that they are driving a car with a much higher interior noise level!
interesting. never thought of that before. i am so glad Toyota moved the speedometer to the left side for 2012. if it were 2011 I would not have bought the Yaris just for the center speedometer alone
it's like the 1969 big Plymouth/Dodge/Chrysler with the ignition key lock on the left side, WTF??!!
To put it bluntly, cheaper. Don't get me wrong. I own a Scion and think it's a perfectly fine vehicle. But the interior quality and fit and finish are not what you would expect from a Toyota. You know it's wrong when I envy a Corolla for crying out loud.
But another characteristic of Scions that I LOVE is how easy they are to work on. The vehicles were designed to be modified, hence they're made to be taken apart and put back together easily. Everything in the engine bay is cake, the suspension is child's play, and every interior panel I've had to remove comes out with just a healthy tug. For someone who works on their own vehicles, it's great!
interesting. never thought of that before. i am so glad Toyota moved the speedometer to the left side for 2012. if it were 2011 I would not have bought the Yaris just for the center speedometer alone
it's like the 1969 big Plymouth/Dodge/Chrysler with the ignition key lock on the left side, WTF??!!
All Porsche have the ignition key on the left, so when you participate in a motorsport race that involves a start with you outside of the car and engine not running, you can crank the engine with your left hand whilst using your right mitt to find first gear...no doubt in '69 Mopar had similar reasons.
Probably quality of materials, fit and finish, as well as actual design of the interior fits the scion lineup better than Toyotas. Basically, the interior is not to be confused with a Corolla or Camry. (for better or worse, depending on point of view)
Most Scions are bought by younger folks, who appreciate a somewhat more stylish interior. However, since those younger folks also tend to play their audio very loudly (and may already have suffered some hearing loss), there is less sound-deadening insulation in Scions and in the Yaris, as compared to larger Toyotas. Toyota is able to save a few bucks per car by eliminating much of the sound-deadening insulation.
So, the core demographic for these cars will notice and appreciate the styling, while never being aware that they are driving a car with a much higher interior noise level!
I don't disagree with any of the other analysis anyone has offered, but I will quibble with the notion that Scions are bought by younger folks. In the beginning they were. Something like 80% of Scions when they first came out were bought by folks under 30 and for most it was their first new car. However, that has not been the recent trend at all. The current age for a Scion buyer is currently 39, one of the lowest in the industry, but way off the target mark Toyota had set.
The big reason for that is the xB, which has an average buyer age of 46 and makes up a good chunk of Scion volume. Toyota had expected the xA to be the volume car, but the xB outsells 2:1 and is very popular among older people who want "space in a small car" and they found that the "unique" styling actually appealed to older buyers as well.
Overall, Scion is struggling mightily not the least of which is do to the brand trying to be something its sales data says it isn't.
I don't think the difference is quality per se (though it is cheap because it's a Yaris, and Scions are budget-minded too), but the layout and overall "funkiness" is more in line with Scion models. Compare:
Scion xB
Toyota Yaris
As you can see they both have center gauges, which is quite unusual and serves no useful purpose. And there are other funky features as well that you just wouldn't see on a Corolla or Camry.
I don't think the difference is quality per se (though it is cheap because it's a Yaris, and Scions are budget-minded too), but the layout and overall "funkiness" is more in line with Scion models. Compare:
Scion xB
Toyota Yaris
As you can see they both have center gauges, which is quite unusual and serves no useful purpose. And there are other funky features as well that you just wouldn't see on a Corolla or Camry.
They're similar because they are pretty much the same car underneath. The xA, xB and Yaris are all derivatives of the Japanese market Toyota Vitz.
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