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The "Cimarron, by Cadillac" gets my vote. Just for the sheer audacity of believing your customers are fools.
Not Cadillac Cimarron.
The Cimarron's failure is one in a series of events throughout the 1980s and 1990s which caused Cadillac's share of the US market to decline from 3.8% in 1979 to 2.2% in 1997;[8] it is routinely cited as the nadir of GM's product planning:
Noted automotive journalist Dan Neil panned the Cimarron in his 2007 list of Worst Cars of all Time, saying "everything that was wrong, venal, lazy, and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac."[9] He added that the Cimarron "nearly killed Cadillac and remains its biggest shame."[9]
Forbes placed the Cimarron on its list of "Legendary Car Flops," citing low sales, poor performance and the fact the car "didn't work, coming from a luxury brand."[10]
CarBuzz called the Cimarron a "textbook example of what goes wrong when a carmaker tries to badge engineer an economy car into a luxury car."[10]
Author Hannah Elliott said the Cimarron "appealed neither to Cadillac's loyal followers, who appreciated powerful V8s and Cadillac's domestic luxury edge, nor to buyers who favored Europe's luxury brands, whose cars out-handled and out-classed the Cimarron in every way."[11]
CNN Money described the Cimarron as "in all important respects, a Chevrolet Cavalier. It also added thousands to the price tag. In all, it was neither a good Cadillac nor a good value. Today, GM executives will readily admit that this was a bad idea."[12]
Could anyone comment how GM and Ford's compared to one another in the 70's? We know GM was the pinnacle leader of all things from the 30's-60's in terms of innovation, quality, styling, engineering, tooling, as well as financially Vs Ford and Chrysler at the time.
Something drastically changed in the 70's for GM, it's like Ford pulled ahead and just tried harder to build better quality cars than GM, while GM heavily cost cutted which showed up starting around the 71 model year in most of their brands. and their bodies and quality control slipped big time.
One reason I don't like owning a G-body Cutlass is I have to constantly worry about someone trying to steal it (already have had 2 theft attempts)
And turned into a rolling cereal advertisement with huge donk rims.
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