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I wonder how many people never heard the song 'you don't own me' before it was used in the commercial? I think Toyota has a senior or two working in the advertising department.
Toyota's ad agency probably has a great number of young un's working there as a new version of "You Don't Own Me" by Grace Sewell and rapper G-Eazy was used as Harley Quinn's theme song in the summer movie "Suicide Squad." It was a top 10 hit around the world and peaked at 22 on the Billboard charts so may millenials and Gen Z'ers are quite familiar with it.
People that buy Corollas just want a car that runs. It doesn't have to be good.
Adding independent suspension will only cut into Toyota's margins.
^^^Best Answer
I used to develop electronic components for autos. Meeting the cost goal is the highest objective. The business is about making reliable, predictable profits.
For Corolla customers, a torsion beam rear suspension and rear drum brakes (as on the LE) are just fine. These people just want a reliable appliance that cheaply gets them from A to B.
I love the new Corollas as it is one of the few small sized sedans you can still buy with a 6-speed manual transmission. This makes it a fun car to drive but I won't get one as it is too small for my needs.
What I don't like about Toyota is when they make something sporty, it is pretty much badges and wheels...nothing else. This is pretty much for any Toyota model in the US. The whole "TRD offroad" Tacoma is a pretty good example of that. The X-runner was different but Toyota discontinued them.
Why can't they make a car that has suspension and mechanical upgrades from the factory for those willing to pay a bit more? Other auto makers do it.
The current Corolla has a torsion beam rear suspension and shares its power train with the iM, a 5 door with all wheel independent suspension that some reviewers have said was a fun car to drive fast in the corners. The iM is a different platform from the current Corolla. Do you think Toyota should develop a sedan on the iM platform as the next generation Corolla and drop the current Corolla platform? If this platform handles as well as some reviews have said, should Toyota consider a slightly higher power engine option like the GT-S Models of the past?
I used to develop electronic components for autos. Meeting the cost goal is the highest objective. The business is about making reliable, predictable profits.
For Corolla customers, a torsion beam rear suspension and rear drum brakes (as on the LE) are just fine. These people just want a reliable appliance that cheaply gets them from A to B.
That's it.
Hadn't Toyota been trying to attract a younger customer base for the Corolla hence the cosmetic redesign? Having an independent suspension doesn't necessarily mean sporty. It could also mean a smoother ride over bumps for regular models and a bit of tweaking for sport suspension if they decide to produce a sport model.
The Corolla is perfect for its target market. If you want a sports car, buy one.
BTW, my daughter has a Yaris, her first car out of college & still going strong over 9 years later. NO WAY does a v6 Camry make the MPG of a Yaris!
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