NEW YORK AND PHILADELPHIA -- Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation's leading provider of entertainment, information, and communications products and services, has entered into a long-term agreement with NBA Digital to expand its distribution of NBA TV, providing live games, original programming, and exciting video on demand (VOD) and broadband content to millions of customers.
Comcast will make NBA TV, the league's 24-hour digital television network that offers more than 100 live NBA games, available to millions of Comcast's Digital Classic customers before the 2009-10 NBA regular season. Additionally, these customers will have access to a wide array of NBA content On Demand, including Top 10 Plays of the Night, nightly game recaps, basketball news of the day, and NBA Entertainment-produced specials. Comcast will also offer NBA content on its online properties, including Comcast.net.
NBA.com: Comcast to add NBA TV to more popular distribution tier