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I have a home based home decor business which I'm currently upgrading. I haven't had much luck with advertising. My husband think my ideas is a waste of time and that I should give it up.
I have a very strong feeling that I shouldn't and should keep persuing my dream for financially security, leave a legacy behind and to give back to the community.
Another reason for doing this is because I want to spend time with my family and my current job requires me to work every other weekend. If it wasn't for my husband, it would be very hard for me to find a baby sitter. There is no day care available on weekends where we live.
So, how do you successfully increase and ressession proof your business. I will be grateful in receiving advice.
Thanks.
Well, since no one else responded, here's some basic advice.
Cut all non-essential personal and business spending to a minimum, become lean and efficient on the cost side. Then, lower prices and try to increase volume.
There may be another school of thought. I'd guess that people who use a home decor business have some disposable income. I'd think that lowering price will make your business loose any "snob-appeal". Recession or not, rich people will continue to buy non-essential intrinsic items. Somebody has to be the most expensive in town, it might as well be you. Just a thought. Good luck!
Marketing anything that is 'non-essential' will be rough during a depression.
During a recession, while it would not be as bad as a depression, it should be similar.
When folks are truly cutting back and tightening their belts [the whole idea of tightening your belt is that you are physically losing weight due to starvation], only essential services and products will prosper.
It is a hard thing to recession proof. That is why I picked water about ten years ago.
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