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The favored cities for Generation Z (North America)
Quote:
At Nestpick we’re interested in understanding what makes cities stand out for different demographics. Following our previous studies on the best cities for millennials, we decided to now focus on Generation Z—the most digitally connected age group who will be embracing the age of artificial intelligence. With the first wave of graduates about to enter the job market this year, Gen Z-ers are becoming more vocal about their expectations for the future, and refuse to settle for homes that fail to meet their needs.
To guide the study, we first needed to define and contextualize Generation Z. According to the Pew Research Center, those born between 1997-2012 are considered to be a member of Gen Z due to common key social, political, and technological circumstances. Born into the Fourth Industrial Revolution, a post-9/11 world, the climate crisis, and a recession, Gen Z-ers are known to be digital natives who value security, diversity, and autonomy, and aim to achieve it through pragmatism and determination.
The degree of digitalization was first measured through factors such as e-governance, connectivity, and e-banking. We wanted to find out to what extent a city supports Gen Z principles and scored their social equality, internationalism, and climate commitment.
The final result is an index composed of 22 factors ranking cities worldwide based on their recognition of, and initiatives to prepare for this new, up-and-coming generation.
A shortlist of prominent, international cities were selected based on their reputation as destinations to pursue work and education, as well as those who have shown initiative to act on the demands of previous generations such as Millennials and Generation X. Originally, 100 cities were chosen for the final index, however 10 additional locations that are rising in economic strength were included in order to offer a more representative overview. The final selection of 110 cities is further based on the feasibility of collecting extensive, reliable data for the factors used to assess their livability, as well inclusion at a global scale.
It was a shortlist of 100 cities throughout the world that made the cut. However, as they mentioned, they did an assessment with 10 extra cities for 110 total. Though in North America there isn't any need to concern yourselves with cities #101-110 because all of the North American cities that made the list did so within the first 100.
Last edited by Trafalgar Law; 09-14-2019 at 02:29 AM..
Most of these children aren’t even old enough to know what they like and don’t. Seriously... 2012? 7 year olds.
Even at the upper end of this generation, 22... I certainly didn’t have the knowledge or experience to make an informed decision about what sorts of cities I liked. I thought California was the be all end all at 22... little did I know.
The only major city that's always discussed that's missing in a top cities list is Atlanta.. the usual misfits are all there.
I see why though, it's only been a "cool" destination for mostly the African American population whereas for most of the other groups (in general consensus of course) has been for employment and low cost of living which is slowly eroding and showing....
Most of these children aren’t even old enough to know what they like and don’t. Seriously... 2012? 7 year olds.
That very well may be but the eldest segment of this generation is now graduating college and entering the workforce. They'll also be looking for places to live and looking to establish themselves financially. For all intents and purposes Generation Z is here now and their presence will grow each year that passes. The upper segment of a generation would always have less of a connection to the younger segment of the generation, which is why it all remains speculative as a sort of wait and see approach.
The changes in the global economy and the conditions that exist in the geopolitical world set the stage for competition. The cities that prosper are the ones that can read and adapt to not only the current generation in place but also the upcoming generations. Good planning is always done early with the future in mind.
Even if much of Generation Z is still within the bounds of childhood that does not mean that city planners or economists ignore this group until they come of age. That's exactly how cities and entire economic industries get left behind, especially in a world that's evolving through digitalization.
Those same 7 year olds will face much tougher competition when entering the workforce than the generations that preceded them because they'll be competing with machines for their jobs. So I'd say yes, it's definitely a serious thing to consider, even though they're young the best suited from this generation will have to be ready for those changes. Same goes for the cities that want to capture the growth of this group. Early understanding and preparations go a long way towards that.
Last edited by Trafalgar Law; 09-14-2019 at 02:45 AM..
The changes in the global economy and the conditions that exist in the geopolitical world set the stage for competition. The cities that prosper are the ones that can read and adapt to not only the current generation in place but also the upcoming generations. Good planning is always done early with the future in mind.
Even if much of Generation Z is still within the bounds of childhood that does not mean that city planners or economists ignore this group until they come of age. That's exactly how cities and entire economic industries get left behind, especially in a world that's evolving through digitalization.
Those same 7 year olds will face much tougher competition when entering the workforce than the generations that preceded them because they'll be competing with machines for their jobs. So I'd say yes, it's definitely a serious thing to consider, even though they're young the best suited from this generation will have to be ready for those changes. Same goes for the cities that want to capture the growth of this group. Early understanding and preparations go a long way towards that.
I read through the methodology, which is basically just metrics that older generations are using as to what they *think* this generation will favor. It’s not sampling what this generation actually prefers, which is what I assumed by the title of the post “The Favored Cities of Generation Z.” I now understand that to mean the cities favored for Generation Z by older generations.
Someone learning how to use the internet at age 40 vs a child playing with an iphone at 2yo is the same to you?
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