Top 20 TV Markets by Demographic (state, largest, population, Atlanta)

[Newsboy]

I have never seen the Nielsen DMA rankings broken down by race before. This is pretty interesting stuff! I've only listed the top 20; you can consult the link for the full listings.

TOTAL DMA

Designated Market Area (DMA) | TV Homes | % of US
1 New York 7,461,030 6.442
2 Los Angeles 5,665,780 4.892
3 Chicago 3,534,080 3.052
4 Philadelphia 2,963,500 2.559
5 Dallas-Ft. Worth 2,655,290 2.293
6 San Francisco-Oak-San Jose 2,518,900 2.175
7 Boston (Manchester) 2,433,040 2.101
8 Washington, DC (Hagerstown) 2,412,250 2.083
9 Atlanta 2,375,050 2.051
10 Houston 2,289,360 1.977
11 Detroit 1,856,400 1.603
12 Phoenix (Prescott) 1,855,310 1.602
13 Seattle-Tacoma 1,847,780 1.596
14 Tampa-St. Pete (Sarasota) 1,827,510 1.578
15 Minneapolis-St. Paul 1,748,070 1.509
16 Miami-Ft. Lauderdale 1,663,290 1.436
17 Denver 1,574,610 1.360
18 Orlando-Daytona Bch-Melbourne 1,490,380 1.287
19 Cleveland-Akron (Canton) 1,484,530 1.282
20 Sacramento-Stockton-Modesto 1,387,950 1.198

HISPANIC

Designated Market Area (DMA) | Hispanic TV Homes | % of US
1 Los Angeles 1,967,440 13.397
2 New York 1,425,800 9.708
3 Miami-Ft. Lauderdale 735,740 5.01
4 Houston 651,300 4.435
5 Dallas-Ft. Worth 546,480 3.721
6 Chicago 535,980 3.65
7 San Francisco-Oak-San Jose 441,590 3.007
8 San Antonio 437,740 2.981
9 Phoenix (Prescott) 379,850 2.586
10 Harlingen-Weslaco-Brnsvl-McA 315,690 2.15
11 Sacramento-Stockton-Modesto 286,690 1.952
12 San Diego 267,430 1.821
13 Albuquerque-Santa Fe 263,530 1.794
14 Fresno-Visalia 261,410 1.78
15 Denver 246,160 1.676
16 El Paso (Las Cruces) 243,000 1.655
17 Orlando-Daytona Bch-Melbourne 240,510 1.638
18 Philadelphia 238,130 1.621
19 Washington, DC (Hagerstown) 225,870 1.538
20 Tampa-St. Pete (Sarasota) 219,500 1.495


BLACK / AA

Designated Market Area (DMA) | Black TV Homes | % of US
1 New York 1,315,520 8.853
2 Atlanta 708,290 4.767
3 Chicago 610,210 4.107
4 Washington, DC (Hagerstown) 591,840 3.983
5 Philadelphia 551,720 3.713
6 Los Angeles 483,100 3.251
7 Houston 411,400 2.769
8 Dallas-Ft. Worth 408,010 2.746
9 Detroit 394,790 2.657
10 Miami-Ft. Lauderdale 331,000 2.228
11 Raleigh-Durham (Fayetteville) 323,100 2.174
12 Baltimore 301,570 2.030
13 Memphis 270,120 1.818
14 Charlotte 230,030 1.548
15 Norfolk-Portsmth-Newpt Nws 219,060 1.474
16 Cleveland-Akron (Canton) 218,930 1.473
17 St. Louis 196,030 1.319
18 Orlando-Daytona Bch-Melbourne 193,810 1.304
19 Tampa-St. Pete (Sarasota) 193,800 1.304
20 San Francisco-Oak-San Jose 189,440 1.275

ASIAN

Designated Market Area (DMA) | Asian TV Homes | % of US
1 Los Angeles 758,100 14.510
2 New York 651,750 12.475
3 San Francisco-Oak-San Jose 541,640 10.367
4 Honolulu 219,320 4.198
5 Chicago 195,770 3.747
6 Washington, DC (Hagerstown) 188,810 3.614
7 Seattle-Tacoma 157,370 3.012
8 Houston 141,460 2.708
9 Sacramento-Stockton-Modesto 137,580 2.633
10 Dallas-Ft. Worth 127,870 2.448
11 Philadelphia 127,020 2.431
12 Boston (Manchester) 120,130 2.299
13 San Diego 114,260 2.187
14 Atlanta 93,370 1.787
15 Detroit 63,850 1.222
16 Las Vegas 63,600 1.217
17 Minneapolis-St. Paul 59,210 1.133
18 Phoenix (Prescott) 57,640 1.103
19 Portland, OR 49,750 0.952
20 Baltimore 45,480 0.871

TVB - Nielsen 2013-2014 DMA Ranks

[knowledgeiskey]

Good stuff


I wonder why DC ranks so low in Hispanic DMA. I thought Hispanics in DC were a significant minority.

[Ralyber]

Originally Posted by knowledgeiskey

Good stuff


I wonder why DC ranks so low in Hispanic DMA. I thought Hispanics in DC were a significant minority.

That's because DC is a black and white city, it's not all that diverse at all.

[knowledgeiskey]

Originally Posted by Ralyber

That's because DC is a black and white city, it's not all that diverse at all.

CD makes it out to be though.

[the resident09]

Originally Posted by knowledgeiskey

Good stuff


I wonder why DC ranks so low in Hispanic DMA. I thought Hispanics in DC were a significant minority.

That boggled my mind too as Hispanics are the 2nd largest minority and make up over 800,000 in the DC metro. Does this mean that only 1/4 of Hispanics in DMV own a TV? Doubt it. Somethings not adding up.

[Kyle]

Originally Posted by the resident09

That boggled my mind too as Hispanics are the 2nd largest minority and make up over 800,000 in the DC metro. Does this mean that only 1/4 of Hispanics in DMV own a TV? Doubt it. Somethings not adding up.

Nielsen measures their Designated Market Areas by households and not by population. So this means that there are 225,870 households that are Hispanic that own and watch TV in the DC DMA.

If you multiply the median household size by # of households, then you'll get a good idea of how many people have at least one TV in their home.

[Ralyber]

Originally Posted by Kyle

Nielsen measures their Designated Market Areas by households and not by population. So this means that there are 225,870 households that are Hispanic that own and watch TV in the DC DMA.

If you multiply the median household size by # of households, then you'll get a good idea of how many people have at least one TV in their home.

LOL this assertion kind of goes with the stereotype, don't you think?

[srsmn]

Originally Posted by Ralyber

LOL this assertion kind of goes with the stereotype, don't you think?

Um....what?

[Newsboy]

Originally Posted by Ralyber

LOL this assertion kind of goes with the stereotype, don't you think?

I understand what you're saying and that you meant no offense. Hispanics, like Asians, tend to have a larger number of people per HH (extended families, multiple generations under one roof, etc). As was pointed out, Nielsen measures HH -- not total population.

[polo89]

While DC has a large enough Hispanic population, there's so many more Metro areas with a larger percentage of Hispanic residents than DC, especially the smaller metros along the Boarder states. Honestly, I was surprised Tampa metro was BELOW Washington DC.