It's a new name to me, but probably now launched to greater success via the inauguration.
I really liked the outfit, particularly the color.
First ladies traditionally wear American designers throughout the inaugural celebrations. Melania Trump wore Ralph Lauren during her husband’s swearing-in ceremony; Michelle Obama wore Thom Browne and, four years earlier, Isabel Toledo. These outfits are seen by millions, dissected by the fashion press and become part of history.
https://artdaily.com/news/132228/Who...-#.YBcjcpeSmUk
Markarian is undoubtedly a new name for most American viewers; it’s still an up-and-comer even to fashion folks. Founded in 2017, it’s a new gen New York label with an aesthetic and social media-driven success rate that reflects how fashion has changed in the past few years.
They’re often vintage-y, flowery, sequined, or puffed-sleeved—and sometimes all of the above. But with quite simple silhouettes (slips, corseted midis, A-lines, columns), the final results read bold, yet wearable.
https://www.vogue.com/article/markar...ation-day-look
Striving to create something “beautiful, classic and feminine that would stand the test of time,” O’Neill and her team researched Biden and previous first ladies.
One major source of style inspiration was the late Princess of Monaco and film star Grace Kelly.
https://wwd.com/eye/people/markarian...en-1234704391/