News, Coke vows to reduce water used in drink production. (substitute, syrup)

[JD59]

BEIJING (Reuters) - Coca-Cola Co. (KO.N: Quote, Profile, Research faces a long-term threat to its future from falling global water resources and will reduce the amount of water that goes into making its drinks, its chief executive said on Tuesday.

The world's top beverage company will also put more effort into recycling the water it uses in manufacturing and spend $20 million protecting seven major watersheds around the world with the World Wildlife Fund, said Chief Executive E. Neville Isdell, at a news conference on World Environment Day.

"I don't see in the short-, or even in the medium-term, that it's going to threaten our business, but in the long-term it is," Isdell told Reuters after making the announcement, referring to water shortages.

Coke vows to reduce water used in drink production | Reuters

[DontH8Me]

good one...what are they going to replace that reduced amount of water with? More high fructose corn syrup?

[armory]

Originally Posted by DontH8Me

good one...what are they going to replace that reduced amount of water with? More high fructose corn syrup?

My thoughts exactly. WTH are they going to use for a substitute for water...fake water?

[nybbler]

This is an old thread, but of course they're not talking about the water that goes in the can, they're talking about the other water used in the process of making it, e.g. for cleaning machinery.

[WoodstockSchool1980]

Originally Posted by nybbler

This is an old thread, but of course they're not talking about the water that goes in the can, they're talking about the other water used in the process of making it, e.g. for cleaning machinery.

That was my take. And I'm sure they use a lot of water aside from what goes in the Coke.