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Procter and Gamble is splitting off Duracell as a separate division. I think it will be a cash cow no-growth run-off business that will return a decent amount of money to shareholders and then die. Battery operated devices are not going off of a cliff, but devices that use non-rechargeable batteries are kind of riding into the sunset.
The parent will continue but the management is trying to fix something that is not broken (IMO) so I don't know how much I trust it.
At split-off, you have a choice to stay with P&G or convert your stock to Duracell. Or partial - e.g. 80% PG, 20% Duracell.
So my question is, what would you do? Or if you own P&G, what are you planning to do?
Procter and Gamble is splitting off Duracell as a separate division. I think it will be a cash cow no-growth run-off business that will return a decent amount of money to shareholders and then die. Battery operated devices are not going off of a cliff, but devices that use non-rechargeable batteries are kind of riding into the sunset.
The parent will continue but the management is trying to fix something that is not broken (IMO) so I don't know how much I trust it.
At split-off, you have a choice to stay with P&G or convert your stock to Duracell. Or partial - e.g. 80% PG, 20% Duracell.
So my question is, what would you do? Or if you own P&G, what are you planning to do?
I'm staying with PG. Duracell is part of a broader P&G strategy to divest itself of 100 brands and focus on 70-80 core brands that account for 90% of total revenue and 95% of profit. I'm long P&G.
I don't know why an investor would want to exchange their high performing PG shares for underperforming Duracell shares.
Last edited by eccotecc; 11-07-2014 at 04:51 PM..
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