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I've been holding my original bunch of shares in AMZN since 2004 I think... I've added to that position periodically, most recently in early 2015 when it dipped to the $290 range. Not planning on selling anytime soon.
The dumbest thing I ever did with investing is fail to buy Amazon stock 5-6 years ago. Had I just purchased a small amount like 50 shares it could have been worth $50k by now.
Sure you can trade the same stock over and over. Why not if you can tell when it's going to cycle up-and-down. But if your going to let it sit there, I mean, Sears was a good investment 50 years ago but now? But if you bought Apple in the early 80s there you go.
Google at the top now but that could change in the coming years since it has started to demonitized videos it doesn't like. Myspace sold for $35m in spectacular fall from $12b at its height of popularity.