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Maybe they'll get swallowed up by the Toyota/Subaru conglomerate but independently they can't continue to operate in the long run with the aged 2.5 and 6 speed slushbox.
Mazda has much bigger international and Japanese domestic operations than Subaru. Subaru dominates Mazda in the US. But Mazda's worldwide revenues are very slightly higher than Subaru's.
Revenue in 2022 (TTM): $27.09B Mazda
Revenue in 2022 (TTM): $24.24B Subaru
Revenue in 2022 (TTM): $263.72B Toyota
Revenue in 2022 (TTM): $122.27B Honda
Revenue in 2022 (TTM): $70.75B Nissan
I don't think it is correct to refer to the Toyota/Subaru conglomerate. There is Toyota which is threatening to swallow up both Subaru and Mazda.
Toyota Subaru partnership produced both the Subaru BRZ and the Solterra EV, and Subaru used to build Camry's at their Indiana plant. Toyoa Mazda partnership produces the Mazda CX-50 at Huntsville Alabama plant.
The new restrictions by CARB disqualifies BEVs with range less than 150 miles, so presumably the MX-30 will return with a range extender as plug in hybrids only need a 50 mile range,
The new restrictions by CARB disqualifies BEVs with range less than 150 miles, so presumably the MX-30 will return with a range extender as plug in hybrids only need a 50 mile range,
Hypothetically the battery only range will be 100 miles, but the range extender will add another ~100 miles with a 2-2.5 gallon tank. So will customers mind the idea of making multiple gasoline stops buying ~2 gallons at a time for long trips vs longer waits to recharge a battery?
I guess a lot will depend on how much the range extender will cost. The BMW range extender cost $3,850 additional.
THE 2022 MAZDA MX-30 EV ; STARTING MSRP · $33,470, but only 505 were sold in California before sales were discontinued (stated goal for the company was originally 560 units).
My personal feeling is the MX-30 with the range extender should cost $33,470. I base this feeling partly on the 2022 MINI SE Hardtop/MSRP From $29,900 (114 mi. EST. RANGE PER FULL CHARGE) so the Mazda MX-30 was already $3570 higher than the competition.
But beyond that, even in California, the review is meaningless. Mazda’s first-year production will consist of exactly 560 units. No, that is not a typo.
Mazda ended up selling 505 units by mid-year (55 short of it's initial goal) in California. So presumably they had a 500 ZEV minimum vehicle requirement. In April of this year CARB changed the requirements so that a BEV must have a minimum range of 150 miles to qualify as a ZEV, but Mazda was already up to 258 sales by the end of April.
It is unclear if Mazda will modify the 35.5kWh battery so that future versions will attain 150 miles. The 2023 Nissan LEAF S is equipped with a 40 kWh battery and has an EPA range of up to 149 miles
So making fun of Mazda is kind of pointless. They accomplished their goal of avoiding getting a huge fine in California, The real question is will the car with the addition of the tiny gasoline engine that powers the battery (the range extender) make the car a reasonable alternative to the BEV?
Last edited by PacoMartin; 12-16-2022 at 06:38 AM..
They sold just 66 MX-30s for the model year and now it's axed. So, yea, a real collectible. Even just rebadging a Toyota bZ4X / Subaru Solterra would have made more sense.
I was super excited for the version with the rotary range extender. I usually only drive luxury cars but that was going to be so interesting I was actually thinking to get one. Sadly, looks like they've cancelled it: https://topelectricsuv.com/news/mazd...rotary-engine/
My dream car (from any manufacturer) would be the guts of the BMW i3 rEX in a car that isn't hideous. The MX-30 was going to be that car, but no luck.
They sold just 66 MX-30s for the model year and now it's axed. So, yea, a real collectible. Even just rebadging a Toyota bZ4X / Subaru Solterra would have made more sense.
And what do they plan to do after this abject failure? A little googling brings corporate announcements of plenty more EVs within the next few years - which sounds a little dubious after this bellyflop and retreat.
Toyobaru didn't have big success with their first EV either, but Toyota at least, still has a lot of revenue coming from ICE vehicle sales to underwrite a do-over on EVs.
And what do they plan to do after this abject failure? A little googling brings corporate announcements of plenty more EVs within the next few years - which sounds a little dubious after this bellyflop and retreat.
Toyobaru didn't have big success with their first EV either, but Toyota at least, still has a lot of revenue coming from ICE vehicle sales to underwrite a do-over on EVs.
Yea, and while the Toyota / Subaru twins are mediocre and not very compelling, they weren't just downright silly the way the MX-30 was. The Toyobaru twins are roughly in the middle of the price range of its competitors (though without access to federal tax credit) and on the lower end of specs though at least in the same ballpark. The MX-30 was on the slightly higher end of the price range of competitors, but more importantly, it wasn't even in the same ballpark as its competitors for specs when it comes to range, power output and charging speed. It's baffling how bad it is and makes you wonder why they didn't just go in on a triplet with Toyota and Subaru.
Last edited by OyCrumbler; 08-15-2023 at 02:12 PM..
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MX-30 down to zero
