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General Motors will invest $5.2 billion in its German division, Opel, over the next four years with hopes of turning around a business plagued with too many factories and uncompetitive labor costs.
The automaker’s Euroepan operations has lost about $18 billion over the last 13 years.
Really, if a business keeps loosing money and has "too many factories and uncompetitive labor cost" the solution is throwing more money at it?
Sounds like government approach, not business approach....when is the next bailout?
The issue here is that Opel takes care of a very significant amount of GM's engineering, platform development and design. Without Opel, Buick would still be in the toilet. Ideally they could shutter some of the factories and keep the development areas running but closing a factory, even one that is losing money is very difficult in the EU. At this point the real value in Opel is the R&D it does for the rest of GM which is quite a bit.
you know what "uncompetitive labor cost" translates to, right ?
- the best workers money can buy
- highest skill levels, highest morale, pride in their work
- German engineering
Even some of the crappiest workers think they deserve higher pay.
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