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Reload this Page News, Life Insurers Mine Web to Profile Customers. (medical, records, cheap)
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Old 11-21-2010, 01:35 PM
 
Location: Michigan
29,391 posts, read 55,609,273 times
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Life insurers have traditionally relied on medical tests to get an estimate of a candidate's longevity—screening for things like drug use or high cholesterol. But they're experimenting with a much cheaper, and clandestine, method: gathering up the vast amount of information about people from the web via social networks, online shopping records, etc.


Life Insurers Mine Web to Profile Customers - Buying data Is cheaper than blood tests
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