This is what most of you are victims of. In fact, it's a human condition.
Many of these biases are studied for how they affect
belief formation and business decisions and scientific research.
- Bandwagon effect — the tendency to do (or believe) things because many other people do (or believe) the same. Related to groupthink, crowd psychology, herd behaviour, and manias.
- Bias blind spot — the tendency not to compensate for one's own cognitive biases.
- Choice-supportive bias — the tendency to remember one's choices as better than they actually were.
- Confirmation bias — the tendency to search for or interpret information in a way that confirms one's preconceptions.
- Congruence bias — the tendency to test hypotheses exclusively through direct testing, in contrast to tests of possible alternative hypotheses.
- Contrast effect — the enhancement or diminishment of a weight or other measurement when compared with recently observed contrasting object.
- Déformation professionnelle — the tendency to look at things according to the conventions of one's own profession, forgetting any broader point of view.
- Endowment effect — "the fact that people often demand much more to give up an object than they would be willing to pay to acquire it".[2]
- Exposure-suspicion bias - a knowledge of a subject's disease in a medical study may influence the search for causes.
- Extreme aversion — most people will go to great lengths to avoid extremes. People are more likely to choose an option if it is the intermediate choice.
- Focusing effect — prediction bias occurring when people place too much importance on one aspect of an event; causes error in accurately predicting the utility of a future outcome.
- Framing - drawing different conclusions from the same information, depending on how that information is presented.
- Hyperbolic discounting — the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs, the closer to the present both payoffs are.
- Illusion of control — the tendency for human beings to believe they can control or at least influence outcomes that they clearly cannot.
- Impact bias — the tendency for people to overestimate the length or the intensity of the impact of future feeling states.
- Information bias — the tendency to seek information even when it cannot affect action.
- Irrational escalation — the tendency to make irrational decisions based upon rational decisions in the past or to justify actions already taken.
- Loss aversion — "the disutility of giving up an object is greater than the utility associated with acquiring it".[3] (see also sunk cost effects and Endowment effect).
- Neglect of probability — the tendency to completely disregard probability when making a decision under uncertainty.
- Mere exposure effect — the tendency for people to express undue liking for things merely because they are familiar with them.
- Obsequiousness bias - the tendency to systematically alter responses in the direction they perceive desired by the investigator.
- Omission bias — the tendency to judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
- Outcome bias — the tendency to judge a decision by its eventual outcome instead of based on the quality of the decision at the time it was made.
- Planning fallacy — the tendency to underestimate task-completion times. Also formulated as Hofstadter's Law: "It always takes longer than you expect, even when you take into account Hofstadter's Law."
- Post-purchase rationalization — the tendency to persuade oneself through rational argument that a purchase was a good value.
- Pseudocertainty effect — the tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeking choices to avoid negative outcomes.
- Reactance - the urge to do the opposite of what someone wants you to do out of a need to resist a perceived attempt to constrain your freedom of choice.
- Selective perception — the tendency for expectations to affect perception.
- Status quo bias — the tendency for people to like things to stay relatively the same (see also Loss aversion and Endowment effect).[4]
- Unacceptability bias - questions that may embarrass or invade privacy are refused or evaded.
- Unit bias — the tendency to want to finish a given unit of a task or an item with strong effects on the consumption of food in particular
- Von Restorff effect — the tendency for an item that "stands out like a sore thumb" to be more likely to be remembered than other items.
- Zero-risk bias — the preference for reducing a small risk to zero over a greater reduction in a larger risk. It is relevant e.g. to the allocation of public health resources and the debate about nuclear power.