The rise of conservatism is clearly presented to the reader in the book "The Wrecking Crew" by Thomas Frank. Frank is what I would call a luminary intellectual of our time when it comes to analyzing and fusing together many ideas. As an Independent I found his book fascinating, and full of interesting interviews along with many references. I am not trying to promote the book, but it is one of the best books I have read in awhile.
The conservative movement is now officially exposed
Here is the video clip explaining his ideas:
Caution: Might contain offensive language.
Thomas Frank - The Wrecking Crew: How Conservatives Rule