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Extremely heartwarming and successful advertising campaign. Lots of jealous/poor people love to mock the commercials, but Lexus has had great success with them, and I respect them very greatly. What are your thoughts?
I like 'em as well. Actually, Lincoln's Christmas advertising is pretty good to. Scraping the bottom of the barrel is Acura's Season of Reason.... yeah way to go trying to call it a reasonable thing to buy a luxury car at any time rather than appealing to what sells luxury cars; emotion. Of course, with Acura's stellar lineup, maybe that's the best they can do. No, scratch that, I just said I liked Lincoln's ads.
Extremely heartwarming and successful advertising campaign. Lots of jealous/poor people love to mock the commercials, but Lexus has had great success with them, and I respect them very greatly. What are your thoughts?
There was another recent thread related to this discussing Lexus' and Mercedes' Christmas advertisements. I think the folks who think about such things in terms of jealousy, envy, and class and in such a way they'd have the inkling to make a thread about it are the very people guilty of an issue with said things. I say that because they are singling out luxury brands when in fact companies of every kind take advantage of Christmas advertising. Yes, people buy cars and yes advertising panders to people hoping Christmas will help them make the final decision to buy. And yes, people buy cars for for loved ones.
Anybody remember the Seinfeld episode in which Jerry bought his dad a Cadillac? That caused quite a stir.
They must continue to be doing well with sales, or they would have changed the ads.
Meanwhile, they are not going to change the ads so they don't bore the people who aren't their target audience.
Ads are ads. They run 24/7/365. Cars, like many other items are always on sale, so a "new" sale isn't much of a draw. Most sales are just different versions of last week's or month's sales. Car pricing can be negotiated every day, so again, sales aren't a big draw for me. Every sale has the lowest pricing ever, or discounts that have never been seen before now, at least until next week's sale.
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