Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
This could be an important step since just about everyone knows Nielsen's ratings are outdated. Forever it has just been all they had.
Quote:
Among several announcements it plans to make, Fox will guarantee the number of viewers that ad messages will reach on TV as well as digital platforms based on the Video Quality Score from Oracle’s MOAT. Earlier today NBC also said it will use MOAT.
“We want to give you a unified view across all mediums of true investment efficiency — and, more importantly, how that correlates with your brand’s goals and specific campaign goals,” FNG’s newly named Advertising Revenue President Joe Marchese says.
With the MOAT guarantees, “you won’t need to show us the results from other platforms.”
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
