I'm in late 60's, so are most of my friends and I have other friends and relatives who are much older. Most of us are farmers, loggers, fishermen, construction workers, blue collar workers, etc. and I think it's fair to say some of them are rough and tough rednecks. Some live in Vancouver, some live outside of Vancouver in rural areas and we're a mix of all sorts of races and ethnicities.
We've all been big fans of sushi for over 45 years which is when it started to become more popular in BC amongst the non-Asian populations. Before the late 60's it was dim sum and Italian that was a big deal.
So I don't think sushi is a generational or gentrified cosmopolitan thing in BC now. Maybe it was only generational and considered a rather bohemian indulgence up to the early to mid-70's though, before the heavy influx of multi-ethnic immigrants started coming to the west coast and a greater diversity of ethnic restaurants of all kinds started opening up then. And then BAM! everybody started eating everything even if it was only once just to be experimental. Sushi was a huge hit.
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