Quote:
Originally Posted by edsg25
May I assume the CU rebrand was he use of “Colorado”? It seems to me a number of schools are doing rebranding along those lines: certainly Illinois and Wisconsin are prime examples.
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I'm not sure how recent the ostensible "rebranding" is. We were calling UIUC both the U of I and Illinois as far back as when I was looking to go there as an undergraduate. As a graduate student at Wisconsin, we were definitely calling it, well, Wisconsin as well as UW-Madison. I'm not sure if the lateral shift, if there were one, were calculated.