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For the people who would stop buying Tylenol because they feature gay families in their commercials, do you research the HR policies of every product you buy?
It seems to me you would investigate each and every product to ensure none are providing health or other benefits to the partners of gay employees. You wouldn't want to subsidize that kind of thing, would you?
What's that you say? You don't? It's only the companies that shove it in your face you have a problem with?
So the principle at stake isn't what they actually do as a company, it is how they market their product?
Seems shallow and superficial in principle to me.
If Tylenol works for you, and you stop buying it over a commercial that isn't dishonest, just presents other ways of life as normal and okay, the only person you're hurting is yourself.
On the other hand, if you have a problem with acetaminophen toxicity and start using Tylenol because of a commercial, well, you're screwed then too.
I really wonder sometimes whether you are being intentionally obtuse, or are just a person who doesn't think things through well.
By the words very definition, a minority is 49% or below. Obviously interracial couples are a tiny fraction of the populace. Granted their numbers have increased due to the reduced social stigma attached, but it is still a very small group.
Looks like we can't have families in ads then - - everybody is a minority.
It's condescending and insulting. Soft sells can be that way sometimes but this one takes the cake. Who exactly are they aiming at? I don't particularly value johnson and johnson's opinion on social issues so I hope this campaign just quietly goes away.
I am fairly certain that the C-level management teams and board of both Tylenol and J&J fall onto the Conservative side of politics. As others have pointed out this commercial is pure advertising; gaining market share and making money is the goal. Now, when a gay man, his "supporters", and so on need mild pain relief guess which bottle of pills they are going to grab. Love it or hate it, from Tylenol's perspective it is not about politics. The only agenda they have is to increase sales. Yeah, they will lose a handful of consumers but at the end of the day for every one person that stops buying their product two or three others will buy it.
The most powerful vote you have in the U.S. is with the dollar. If this truly bothers you, don't buy the product (or any J&J product for that matter) and get on with your day. Problem solved.
By the way, negative word-of-mouth advertising is still seen as a positive; people are talking about it.
Quote:
Originally Posted by spankys bbq
Do remember that the whole issue was pretty well forced on the country. Many people who ordinarily wouldn't care are sick and tired of it.
Quantify "many".
The only people who "ordinarily wouldn't care" are those like you who feel threatened and wish to keep it out-of-sight out-of-mind.
Quote:
Originally Posted by arjay57
It is the free market at work.
Like most Conservatives farther to the right, that free[dom] only applies to them.
Too bad they do not show a real couple...Wife yeling at husband yelling about bills and lack of money, Husband yelling back that if she worked they would have money and since she is not working why can she not cook a decent meal when he gets home instead of the unfrozen and microwave crap; kids watching porn or destroying something depending on their age or spending all day killing zombies on some ultra gory video game; older teenager neighbor firing up his car with open headers while blasting some AC/DC; and if in CO some pot smoke wafting in from the other neighbor who has a "medical condition", meanwhile the other neighbor's let his dog loose who lays grizzly bear sized stool on the front lawn the "undocumented immigrant" landscape work you pay in cash under the table just sodded; down the street the blonde unhappy housewife is inviting in the black meter man[governement work thanks to AA] for a bite, etc,etc. Enough to take a bunch of Tylenols.
I find it odd that cereal companies and the makers of pain relief medicine feel it is their place or their duty to promote a social engineering agenda. At what level of these organizations are these efforts being directed from? Is there some sort of a connection between these companies at that level?
I find it odd that people consider it an "agenda" when a commercial features anything other than the bland white female white male version of their utopia.
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