Are most areas of Delaware Retirement age communities?

[tounces7]

Originally Posted by newmassphd

How much are you able to spend on advertising?

Perhaps a booth at local events might be a cheaper alternative. Many many towns have
local events that are most likely not too expensive to maintain a booth. You could hand out
cards, but even better is a small edible item- packaged cookie with your company name on it,
or bottle of water with your company name on the label, etc.

The US Post office also has an every door direct mail product where you can select routes
to target with your advert mailers. You would also go to the local papers and get a flier
into their Thursday or Sunday edition. I notice many Thursday editions are laden with
fliers and adds for many small businesses. By local, I mean the small town newspapers.

You could also relatively cheaply put out radio ads on public radio as well as small local
radio stations.

There's also a company called Carvertize that designs marketing campaigns by paying individuals
to let them "wrap" their cards with ads. As said person drives on highway or around town more eyeballs
see the advertisement.

Also, make sure your vehicle (truck, sedan, whatever) has a colorful logo. I've actually called a
Natural Gas service company for service because I remembered them when sitting in traffic
next to one of their trucks.

Many many families go to the small town festivals and events.

Good luck and please do not get discouraged.

Right now my advertising budget is extremely small. By "small business" I mean - just myself.

Keep in mind I'm also not in Delaware yet, still in Colorado Springs right now. I'm just looking at Delaware to see if it's a viable place to move my business to.

Good ideas for the future though once I do have more of a budget.

[Mimidae]

No, of course not. I was born and raised in DE - had no idea it had even gotten a reputation as a "retirement state" until recently.

And what someone else said about tradespeople being in high demand near the beach communities is absolutely true. I've known people who had to have work done on their houses down there, and it is HARD to get a contractor or tradesperson out to do less-than-huge jobs.

[newmassphd]

Originally Posted by rdlr

Friendly correction....."Fifer's Orchards". I know what you mean about the crowds. We live about a mile from Fifer's on the main street leading there, and traffic was lined up in front of our house for hours. We'll be going over there this afternoon, when it's like it usually is....a quiet orchard/farm.

You are correct, thank you! It is Fifer Orchards.

My focus was entirely on a number of other work items when I wrote it.

I was thinking of the Farm Store (or Farm and Country Store) and I totally can't help
thinking of Michelle Pfeiffer when I see the surname "Fifer." I met Michelle Pfeiffer
once by chance and swore I knew her from somewhere asking her about college,
and various companies, but couldn't place it. It was only weeks later
I realized it was from a movie.

[rdlr]

Originally Posted by newmassphd

You are correct, thank you! It is Fifer Orchards.

My focus was entirely on a number of other work items when I wrote it.

I was thinking of the Farm Store (or Farm and Country Store) and I totally can't help
thinking of Michelle Pfeiffer when I see the surname "Fifer." I met Michelle Pfeiffer
once by chance and swore I knew her from somewhere asking her about college,
and various companies, but couldn't place it. It was only weeks later
I realized it was from a movie.

Interesting story! Thanks for sharing that.
No doubt, you sat in front of our house on Camden-Wyoming Avenue for a bit, on the way to Fifer's Saturday.