This is from their website:
Quote:
- Phase 1 lasts anywhere from 30-90 days and is the main weight loss phase. This is where you start eating clean and begin taking our Amino Diet Plus formulation. You will be eating about 1000 calories of lean proteins, fruits, vegetables, and even some carbs and healthy fats – and during this phase you can lose between .5-1 pound daily!
- Phase 2 is the three weeks immediately following phase 1. The goal of this phase is to create a new weight set point that your body can easily maintain.
- The final “phase” 3 is when you make this a lifestyle. You are slowly adding back sugars and starches while eating a normal number of calories for your body weight..
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This appears to be a modified calorie counting strategy. Hard to say how much true science they have behind it, but they have specific menus that you must eat from to reach your 1000 calorie limit. At first glance though, I would expect a huge drop off and failure rate in "phase 1" and long term I don't think there is very high success rates for calorie counting diets.