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I'm having a hard time coming up with an answer, at least for the current state of things.
I think they REALLY wanted (and outright expected) Hillary Clinton to be president, both in 2008 and especially in 2016. I think they are very angry at both Trump, and to some extent Sanders, for disrupting their plans. So in many ways, I think they are throwing a hissy fit about anybody being elected president in 2020.
That being said, I think the media wants something of a Bush-Clinton dynasty. I think that they're dream match-up would have been Hillary Clinton and Jeb Bush, and they would have been okay with either winning.
Speaking of Trump, he's somewhat of an enigma for me in terms of what the media things. On the one hand, he's phenomenal for ratings, giving media exposure that they could only dream of with other candidates. Plus, if you like him, Trump will generally be on your side. On the other hand, Trump is terribly corrupt and is threatening the integrity of the journalism profession by declaring outlets like the New York Times and the Washington Post as enemies of the state. So they also view Trump as dangerous and want somebody who respects freedom of speech.
In terms of the top Democratic candidates, it's obvious that the media doesn't like Sanders or Buttigieg, and seems a bit unconvinced on Warren and Harris. They liked Beto O'Rourke for a while, but he seems to have faded. They really liked Biden, until about a month after he announced his candidacy, and now they've done a complete about-face from what I can tell.
It's almost like the media just wants to be angry and pout about 2016. What you all think?
The media would love to see Hillary rise from the ashes to take on the Monster Trump like a Davy and Goliath story.
In 2016 the media was pushing for a Bush Clinton showdown and poor no energy JEB! let them down.
The thing is whomever pops out of the sunroof of the Democrat clown car the media will get the propaganda machine running on all cylinders for them and they will try to grind Trump into the pavement.
Interesting because regardless of slant, when news outlets cover Trump their ratings go up. Just think of all the full-time Trump bashers on CNN/MSNBC that would be out of work if he wasn't in office. I think they want him in there.
They are all magpies, who are always attracted to the latest shiny object they see.
Once they've picked up that object, they go looking for the next one. And the first is discarded and forgotten.
The media doesn't plan doodley-squat. They don't have to make plans, as there are always plenty of shiny objects to catch their attention around.
I haven't seen too many negative stories on Bernie, though. For example they never seem to address the murky nature of his self-described 'socialism.' He makes allusions to Scandinavian countries which are capitalist 'social democracies,' not socialist. But Bernie's history suggests that he's a true blue socialist (i.e. gov't ownership of the means of production), as in Venezuela, Cuba, etc.
Maybe they figure Bernie will eventually self-implode, and so their involvement is not necessary. I do tend to think that if he's the nominee, it will be a 40-45 state blowout for Trump.
No what I mean is that Bernie isn T treated as fair as others. That said, he is treated better than he was this time four years ago.
At this time in 2015, most media, including Fox News, did not take Trump seriously.
Nonetheless, he was good for ratings and received way more than his fair share of media attention.
I often say that CNN treated him more fairly than Fox did. Why, CNN gave him bi-weekly interviews despite having the panels that weren't as fair to him, Fox saw him as a threat at the time. Then he won and they changed their tune.
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