After being a longtime U-Haul customer, I have reserved a Penske truck for my upcoming move from Los Angeles to Virginia. Look at the difference in price:
A 17ft U-Haul truck, 865 cubic feet, costs $2,409 before taxes and insurance. 9 days use.
A 16ft Penske truck, 826 cubic feet, costs $1,301 before taxes and insurance. 10 days use.
This seems a no-brainer. Or am I missing something?