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Just heard that Toys R Us is closing an additional 200 stores over and above the original 180 announced a month ago. They are also cutting corporate office jobs and have told employees there will be no severance pay.
Walmart seems to be doing fine despite Amazon. TRU could've done better (or something, anything) with their competitive strategy. Free shipping from their website to compete with Amazon would've been a good start. Countless times I chose Amazon over TRU for that reason. And I'm not driving 20 minutes on the highway to buy a gift for someone when I can do it much easier in front of this machine. That's not lazy, that's just ideal - can't even say it's smart, because it's such an obvious choice.
I am not knowledgable enough about TRU to say why they are failing, but they have always had competition. Kaybee toys was bought out by TRU. Walmart, Kmart, Target. It all comes down to price especially in a market like toys.
Little Suzie or Johnny wants a toy. Generally they ask for the exact toy they want. It is not like you need to touch it or see it, a Lego or Hatchable in TRU, is exactly the same no matter where you go. So what is the driving force for you to go to TRU - nothing. It only makes sense that either one stop shopping, like in Walmart or Target, while you are already there or Amazon.
In a market like toys, you need to set yourself apart and free shipping or a deeper discount would help. The shopping experience in TRU was awful in my experience and if you needed to return something that was arduous too. The one thing they had going for them was they did have a great selection but that is not enough.
Walmart seems to be doing fine despite Amazon. TRU could've done better (or something, anything) with their competitive strategy. Free shipping from their website to compete with Amazon would've been a good start. Countless times I chose Amazon over TRU for that reason. And I'm not driving 20 minutes on the highway to buy a gift for someone when I can do it much easier in front of this machine. That's not lazy, that's just ideal - can't even say it's smart, because it's such an obvious choice.
With the walmarts around me, could have fooled me. While they do pack the people in, there is not much on the shelves. I have to either go to multiple walmarts for 3 items or closer stores.
The problem Toys R Us has is that they were taken over by a private equity company who loaded them down with debt. If you remove that debt from the take over they would be in decent shape.
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