New Jersey Suburbs of PhiladelphiaBurlington County, Camden County, Gloucester County, Salem County in South Jersey
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Looks like they are coming to the Cumberland Co areas. (Millville,Vineland,Bridgeton) They are planning to build one in Millville in the next few years.
Lidl is currently in the process of quietly buying up land and going through the the process of receiving all the necessary approvals to build. Nothing is being built yet. They plan to acquire all their land and have all approvals ready, then blitz the market with stores by 2018.
The only indications we have of sites they are choosing, is information from various public planning board meetings, as posted above.
I don't know, I grew up in South Jersey and live there now and have a hard time believing they (Lidl) will survive. I didn't read all the posts but South Jersey counties are pretty saturated with big grocery stores to serve all needs, with just a few names able to dominate the market. Also, people LOVE their specialty/Italian grocers/bakers as well, and these have been popping up all over with a lot of success.
I don't know, I grew up in South Jersey and live there now and have a hard time believing they (Lidl) will survive. I didn't read all the posts but South Jersey counties are pretty saturated with big grocery stores to serve all needs, with just a few names able to dominate the market. Also, people LOVE their specialty/Italian grocers/bakers as well, and these have been popping up all over with a lot of success.
I don't know how Aldi is doing in this area. Lidl is in many ways rather similar to Aldi. Lidl is the largest grocery retailer in Europe and it's among the big players the fastest growing one. They are very competitive and aggressive. Very efficient in what they are doing. Family owned and able to invest all their profits into further improvements. I think this is an important competitive advantage. I would think that offering good quality products at very low prices is always a winning formula. Especially when they are offered in a nicer shopping environment (compared to Aldi).
Here are some glimpse in a newly build Lidl store in Lithuania:
I think it's quite nice, considering that this is a low-cost limited assortment grocery retailer.
Lidl has improved strongly in the last couple of years. In Germany, Aldi (Süd) was always seen as the star amongst the discount grocery retailers, but this position is now challenged by Lidl.
When they don't make big mistakes, they (Lidl) will succeed in the U.S. One problem I could think of, they seem to expand too rapidly in the U.S. I thought they would start with just one distribution center and maybe 50-100 stores. Now they start with at least 3 distribution centers, most likely that they will start the construction of a fourth and fifth distribution center (one in Georgia and one in western Pennsylvania) before 2018. They could get in trouble with keeping their shelves stocked and with the training of all the needed employees.
I don't know about the grocery chain landscape in South Jersey, but when even a grocery chain like Save-a-lot can stay in business, than Lidl will all the more.
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